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@jigeragarwala
I am a performance marketing leader driving acquisition, retention and conversion through data-driven strategies.
I am a performance-focused marketing leader with an MBA from MICA and hands-on experience leading paid acquisition, CRM and retention for consumer businesses.
At DOT & KEY I led high-scale Google Ads campaigns, increasing ROAS by 2.5x, improved CTR by 12% and reduced CPA by 18% through creative A/B testing and segmentation-led targeting. At Adani Digital Labs I managed a 2CR+ monthly advertising budget and achieved a 5x Return on Ad Spend (ROAS) in six months while overseeing a user database of 150M+ and executing 90+ monthly CRM campaigns.
I drive retention and LTV via integrated CRM across Email, SMS, WhatsApp and Push, plus CRO using heatmaps, funnel analysis and 30+ experiments, and I scaled affiliate marketing to deliver 30% revenue growth. I seek roles where I can lead paid acquisition, CRM and product-aligned growth to maximize LTV and scalable revenue.
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Work history, roles, and key accomplishments
Dot & Key
Sep 2024 - Present (1 year 2 months)
Led growth and retention initiatives, increasing ROAS 2.5x and boosting repeat purchases by 25% through cross-channel CRM and targeted reactivation campaigns. Drove a 14% lift in conversions and executed 30+ CRO experiments while scaling affiliate marketing to deliver 30% revenue growth.
Adani Digital Labs
Jun 2023 - Aug 2024 (1 year 2 months)
Led performance marketing for Adani One (Hotels & Duty-Free), managing a 2CR+ monthly ad budget and achieving 5x ROAS in six months. Planned 90+ monthly CRM campaigns and drove 20% repeat bookings and 20% revenue growth via segmentation-driven cross-sell and upsell strategies.
Degrees, certifications, and relevant coursework
Master of Business Administration, Strategic Marketing
2021 - 2023
Completed an MBA in Strategic Marketing at MICA in Ahmedabad from 2021 to 2023.
Bachelor of Commerce (Honors), Commerce
2017 - 2020
Completed a Bachelor of Commerce (Honors) at The Bhawanipur Education Society College in Kolkata from 2017 to 2020.
Software and tools used professionally
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