Open to opportunities

Jiger Agarwala

@jigeragarwala

Message

I am a performance marketing leader driving acquisition, retention and conversion through data-driven strategies.

India

Message

What I'm looking for

I seek a performance/growth marketing role leading paid acquisition, CRM and CRO—managing sizable ad budgets, cross-functional teams, and data-driven initiatives to increase retention, LTV and scalable revenue.

I am a performance-focused marketing leader with an MBA from MICA and hands-on experience leading paid acquisition, CRM and retention for consumer businesses.

At DOT & KEY I led high-scale Google Ads campaigns, increasing ROAS by 2.5x, improved CTR by 12% and reduced CPA by 18% through creative A/B testing and segmentation-led targeting. At Adani Digital Labs I managed a 2CR+ monthly advertising budget and achieved a 5x Return on Ad Spend (ROAS) in six months while overseeing a user database of 150M+ and executing 90+ monthly CRM campaigns.

I drive retention and LTV via integrated CRM across Email, SMS, WhatsApp and Push, plus CRO using heatmaps, funnel analysis and 30+ experiments, and I scaled affiliate marketing to deliver 30% revenue growth. I seek roles where I can lead paid acquisition, CRM and product-aligned growth to maximize LTV and scalable revenue.

Experience

Work history, roles, and key accomplishments

Current

Deputy Manager, Growth & Retention

Current

Dot & Key

Sep 2024 - Present (1 year)

Led growth and retention initiatives, increasing ROAS 2.5x and boosting repeat purchases by 25% through cross-channel CRM and targeted reactivation campaigns. Drove a 14% lift in conversions and executed 30+ CRO experiments while scaling affiliate marketing to deliver 30% revenue growth.

Google Ads GA4 CRM Shopify CRO A B Testing Affiliate Marketing Appsflyer

Deputy Manager, Performance Marketing

Adani Digital Labs

Jun 2023 - Aug 2024 (1 year 2 months)

Led performance marketing for Adani One (Hotels & Duty-Free), managing a 2CR+ monthly ad budget and achieving 5x ROAS in six months. Planned 90+ monthly CRM campaigns and drove 20% repeat bookings and 20% revenue growth via segmentation-driven cross-sell and upsell strategies.