Open to opportunities

Shivam Kumar

@shivamkumar18

Message

Performance Marketing Manager driving high-ROI campaigns and measurable business growth.

India

Message

What I'm looking for

I seek a data-driven role where I can lead performance campaigns, scale revenue, implement automation, and mentor a cross-functional marketing team.

I am a results-driven Performance Marketing Manager with over five years of experience across digital agencies, fashion, real estate, and outdoor sports. I specialize in campaign strategy, budget optimization, and conversion rate improvement, consistently delivering strong ROAS.

At Brandwitty, I managed end-to-end performance marketing operations, applying advanced analytics and automation to maximize ROI across multi-channel campaigns. I have successfully handled monthly ad spends of ₹12-15 lakhs and delivered 5-8x ROAS for diverse clients.

Previously, I scaled a customer base by 54.7% (42K to 65K) for an e-commerce outdoor brand, implemented multi-channel automation achieving a 22% SMS redemption rate, and led cross-functional teams of 8+ specialists. I also generated 70–100 real-estate leads daily and built responsive WordPress landing pages to improve conversions.

I bring expertise in Google Ads, Facebook Ads, SEM/SEO, email and WhatsApp automation, CRO, and performance analytics. I am motivated by data-driven growth, building scalable marketing ecosystems, and leading teams to exceed measurable business targets.

Experience

Work history, roles, and key accomplishments

Performance Marketing Manager

Brandwitty

Aug 2023 - Feb 2025 (1 year 6 months)

Managed end-to-end performance marketing operations for agency clients, achieving 5-8x ROAS and optimizing ₹12-15 lakhs monthly ad spend while driving data-driven campaign strategy and conversion improvements.

Google Ads Facebook Ads ROAS Budget Management Conversion Rate Optimization Performance Analytics Marketing Automation Client Management

Assistant Marketing Manager

Chogori India Retail Ltd.

Jul 2022 - Aug 2023 (1 year 1 month)

Led performance marketing for six multinational outdoor brands, achieving consistent 8-10x ROAS on ₹12-15 lakhs monthly spend and scaled loyalty customers 54.7% (42K to 65K) with 21% repeat purchase rate.

Google Ads Facebook Ads Loyalty Programs CRM Marketing Automation Team Leadership Analytics

Assistant Marketing Manager

Gateway Propmart Pvt. Ltd.

Nov 2021 - Jul 2022 (8 months)

Managed real estate digital campaigns generating 70-100 leads daily, optimized budgets (₹1.5 lakhs daily), and built conversion-focused WordPress landing pages to improve lead capture and ROI.

Lead Generation Google Ads Facebook Ads Landing Pages WordPress Bid Management Audience Targeting Performance Tracking

Senior Marketing Executive

CTECH Energy Pvt. Ltd.

May 2020 - Nov 2021 (1 year 6 months)

Designed social media strategies and content to drive organic traffic and lead generation for B2B electric vehicle distribution, producing regular analytics reports to inform marketing decisions.