sahil Banyal
@sahilbanyal
I grow e-commerce and service businesses through Google Ads and Meta Ads.
What I'm looking for
At Deftsoft Informatics, I manage Google Ads and Meta Ads campaigns end-to-end for e-commerce and service-based clients across multiple verticals.
I oversee audience targeting, creative testing, bid strategy, and budget pacing across concurrent client accounts. I also implement GA4, Google Merchant Center, and Google Tag Manager to support accurate conversion tracking, funnel monitoring, and attribution.
I report weekly on ROAS, CPA, and CTR, turning performance data into clear optimization recommendations. Through negative-keyword audits, audience exclusions, and bid adjustments, I work to reduce wasted spend and improve cost efficiency.
My experience spans B2C e-commerce and B2B service ad accounts, including Search, Shopping, Performance Max, Meta traffic, lead, conversion, and catalog campaigns. I'm comfortable in remote, client-facing environments and am currently completing Google Ads and Meta Blueprint certification curricula.
Experience
Work history, roles, and key accomplishments
PPC Executive
Deftsoft Informatics
Jan 2025 - Present (1 year 7 months)
Manage Google Ads and Meta Ads campaigns end-to-end for e-commerce and service-based clients, including account setup, daily optimization, and full campaign lifecycle. Implement GA4, Google Merchant Center, and Google Tag Manager for accurate conversion tracking and attribution, and report weekly on ROAS, CPA, and CTR.
Education
Degrees, certifications, and relevant coursework
Career Point University
Master of Computer Applications, Computer Applications
2023 - 2025
Grade: 70%
Pursued a Master of Computer Applications degree, achieving 70%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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