Safi Ullah Baig

At dubizzle Group, I lead SEO strategy and execution for Bayut UAE, dubizzle UAE, Bayut KSA, and DriveArabia, supporting platforms with 6M+ monthly organic traffic. I manage a team of eight and build experimentation-led growth programs across technical SEO, long-tail architecture, content optimization, AI search, GEO, and LLM-driven discovery.

I've delivered 32% YoY organic traffic growth across transactional sections, increased commercial users by 25% through scalable long-tail frameworks, and previously grew organic leads by 25% and content-led traffic by 80%. My work combines product collaboration, in-house analytics, Python automation, and SEO reporting to turn search performance into sustainable commercial growth.