Yasmine Abdullah

Owned MENA SEO strategy, delivering 40%+ of H1 target within weeks and driving CTR and priority page performance wins. Diagnosed and resolved Arabic content quality issues, applied AEO/GEO strategies, and contributed to technical SEO and CRO improvements.

Introduced dialect-aware content strategy driving 32% MENA revenue increase and scaled bilingual blog production achieving 42% increase in impressions. Led AEO recovery post-AI Overview, recovering 30% organic visibility and 28% traffic, and managed retention, paid performance, and social media strategies.

Managed SEO and content strategy for 20+ bilingual and 5+ Arabic-only client brands, delivering 20%+ MoM and QoQ organic growth. Built and trained a bilingual team, developed keyword and content strategies, and implemented CRO and UX improvements.

Established the company's digital presence from scratch as founding marketing hire, building social media, website, and blog. Architected the marketing function, developed brand identity, and led a team of two.

Supervised digital and content marketing team for a leading MENA e-commerce and retail media brand. Oversaw bilingual content production and digital campaigns.

Led brand communications across web, app, social, and CRM in Arabic and English.

Delivered bilingual SEO content and copy across GCC markets, strengthening regional Arabic-language presence and organic search performance.

Led brand communications, bilingual social media strategy, and branding. Managed Arabic/English content with cultural alignment to Saudi market audiences.

Produced speeches, op-eds, press releases, and official reports aligned with UAE Vision 2050 frameworks. Synthesized high-level summaries and reports in Arabic and English from World Government Forum proceedings and international summits.

Handled translation, localization, and content strategy for multiple brand clients.

Drove 20% increase in local and international media outreach within 3 months and boosted brand awareness across Egyptian media by 20% in 6 months. Developed regional expansion strategy for Tunisia, Morocco, and Jordan.

Currently pursuing Islamic Psychotherapy studies at Dar al-Shifaa, expected completion in 2026.

ICF-Approved Certified Grief Coach certification from Intellect, completed in 2025.

Digital Media Diploma from The American University in Cairo, Egypt, from 2019 to 2020.

MBA in Marketing and International Business from the University of Toledo, USA, from 2015 to 2017.

BSc in Management Information Systems from Helwan University, Egypt, from 2009 to 2013.