Open to opportunities

Sachin Muhammed

@sachinmuhammed

Senior PPC Manager building AI-enabled, incrementality-driven growth systems that optimize CAC/LTV and automate performance reporting.

United Arab Emirates

Message

What I'm looking for

I’m looking for a role where I can own complex unit economics, long-cycle attribution, and incrementality testing—building AI-enabled, self-optimizing paid media systems with strong CRO discipline and automated reporting that frees teams to scale.

I’m a Senior PPC Manager specializing in complex unit economics, long-cycle attribution, and AI-enabled automation. I focus on CAC/LTV optimization, automated feedback loops, and incrementality testing across offline high-ticket funnels, combining analytical rigor with hands-on automation to create scalable, self-optimizing growth systems.

At Ardee (Dubai, UAE), I deployed AI-driven campaign optimization using Claude Code CLI and n8n, reducing manual intervention by 70%, and built automated ROAS guardrails to pause underperforming ad sets within 2-hour windows. I also designed geo-based incrementality tests showing a 23% lift from paid media versus an organic baseline, and automated weekly reporting via Looker Studio + BigQuery pipelines to save 12 hours/week. Previously at Kleindienst Group, I architected multi-touch attribution integrating offline sales with digital touchpoints, led CRO experiments that improved landing page conversion by 34%, and reduced blended CAC by 28% through channel mix optimization and predictive budget allocation—after managing $1M+ annual full-funnel spend at Coldwell Banker UAE across Meta, Google, and LinkedIn, including matched-market incrementality testing and lead scoring integrations with Salesforce and BigQuery predictive models.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Lead

Current

Ardee

Feb 2026 - Present (5 months)

Deployed AI-driven campaign optimization using Claude Code CLI and n8n, reducing manual intervention by 70%. Built ROAS guardrails and designed geo-based incrementality tests, plus automated weekly reporting with Looker Studio and BigQuery.

Campaign Optimization Claude Code N8n Incremental Testing Looker Studio BigQuery

Performance Marketing Manager

Kleindienst Group

Jul 2025 - Jan 2026 (6 months)

Architected a multi-touch attribution model integrating offline sales data with digital touchpoints. Led CRO experiments and improved landing page conversion, reduced blended CAC through channel mix optimization, and supported a transition to an in-house growth operations model.

Multi Touch Attribution CRO Landing Page Optimization Growth Operations

Paid Media Manager

Coldwell Banker UAE

Oct 2022 - Jul 2025 (2 years 9 months)

Managed full-funnel optimization across Meta, Google, and LinkedIn with $1M+ annual spend, improving cost-per-qualified-lead performance by 40% versus competitor benchmarks. Demonstrated incrementality via matched-market testing across three UAE regions and built an automated lead scoring system integrating Salesforce with BigQuery predictive models.

Full Funnel Marketing Meta Ads Google Ads LinkedIn Ads Incremental Testing Lead Scoring Salesforce BigQuery predictive modeling

Digital Marketing Specialist

Coldwell Banker UAE

Nov 2019 - Oct 2022 (2 years 11 months)

Implemented marketing automation workflows to reduce lead response time from 24 hours to 5 minutes. Developed behavioral trigger campaigns increasing lead-to-viewing conversion by 45% and created a lead scoring framework to prioritize high-intent prospects.

Marketing Automation Lead Scoring High Intent Prospect Prioritization