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waleed shabbir

@waleedshabbir1

Performance marketing manager at Trafalgar Luxury Group, driving 46% of e-commerce revenue through paid and social media.

United Arab Emirates
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At Trafalgar Luxury Group, I manage performance and social media marketing across luxury, fashion, and tech brands, including Apple. In 2026 H1, paid and social media delivered 46% of total e-commerce revenue across three brand websites, while new customers grew by 50%.

I manage more than $100K per month in paid media across Google, Meta, TikTok, Snapchat, and LinkedIn, with a typical blended ROAS of 5x+. I also reduced Meta CAC by 28% across GCC markets by restructuring campaigns and refining audiences.

I rebuilt tracking across GTM, GA4, advertising pixels, and conversion events, and track leads through to sales using Dynamics 365 and Power BI. I report to senior management and brand headquarters, and lead a team of three while coordinating with agencies and regional partners.

Earlier at Trafalgar Luxury Group, I managed paid search and social for the fashion and Apple tech verticals. At Zoom Digital Agency, I ran lead-generation and SEO campaigns for clients across several sectors, growing qualified leads by 60%+ and reaching Page 1 for competitive, high-intent keywords.

Experience

Work history, roles, and key accomplishments

TG
Current

Digital Performance & Media Manager

Trafalgar Luxury Group

Aug 2025 - Present (1 year 2 months)

Manages $100K+/month in paid media across Google, Meta, TikTok, Snapchat and LinkedIn, delivering 46% of total e-commerce revenue in 2026 H1. Leads a team of 3, manages agencies, and rebuilt tracking infrastructure including GTM, Meta Pixel, CAPI, and GA4.

ZA

Digital Account Manager

Zoom Digital Agency

Dec 2020 - Nov 2022 (1 year 11 months)

Managed lead-generation and SEO campaigns for F&B, hospitality, and real estate clients across UAE, UK, and France. Grew organic search presence from near zero, increasing qualified leads by 60%+ and achieving Page 1 rankings for competitive keywords.

Education

Degrees, certifications, and relevant coursework

University of Central Punjab logoUP

University of Central Punjab

Bachelor of Business Administration, Marketing

BBA in Marketing from the University of Central Punjab, completed in 2020.

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