Open to opportunities

Sofia Olavides

@sofiaolavides

Message

I build full-funnel growth engines for B2B SaaS companies.

United Arab Emirates

Message

What I'm looking for

I'm looking to build and scale full-funnel growth systems for B2B SaaS teams, combining strategic roadmap ownership with hands-on work across CRM, lifecycle, paid acquisition, CRO, content, and analytics. I'm open to relocating to Barcelona or Geneva.

I'm building marketing foundations for Digital of Things and UserQ, establishing paid-channel processes, content workflows, analytics infrastructure, and performance reporting for B2B SaaS brands in MENA.

I've managed campaigns across paid ads, social, CRM, and content, improving engagement by 35% and qualified leads by 22%. My UX-informed content ecosystems increased inbound organic traffic by 30%, while social strategy lifted engagement by 40%.

Previously at Easygenerator, I owned marketing automation across HubSpot, Customer.io, and Mailchimp for 20,000+ contacts. I built lifecycle segmentation, improved sales handoffs, reduced unqualified leads by 30%, and led CRM integration work that reduced data errors by 40%.

Across consulting roles with Dexter Agency and Monolith Growth Consulting, I've run conversion audits, experimentation, paid media, and lifecycle programs for B2B SaaS, startups, and eCommerce clients. I bring strategic planning and hands-on execution across CRM, paid acquisition, SEO, CRO, analytics, and creative campaigns.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Digital of Things + UserQ

Jun 2025 - Present (1 year 3 months)

Built marketing foundations from scratch across the DOT group, establishing processes for paid channels, content workflows, analytics infrastructure, and performance reporting. Managed end-to-end campaigns across paid ads, social, CRM, and content, driving 35% improvement in engagement and 22% growth in qualified leads.

Paid Acquisition CRO Marketing Automation CRM Lifecycle Strategy Content Strategy Email Marketing Analytics SEO Social Media

Growth Marketer

Easygenerator

Feb 2022 - May 2025 (3 years 3 months)

Owned marketing automation end-to-end across HubSpot, Customer.io, and Mailchimp, running 25+ active workflows for 20,000+ contacts and building lifecycle segmentation across various funnel stages. Led analytics and growth measurement by implementing HockeyStack dashboards to track website contribution to pipeline, user journey analysis, and activation metrics.

HubSpot Customer.io Mailchimp Salesforce HockeyStack GA4 Hotjar Mixpanel A B Testing Lead Scoring CRM Integration Marketing Automation Lifecycle Marketing Analytics

Growth Marketing Consultant

Dexter Agency

Sep 2020 - Oct 2021 (1 year 1 month)

Conducted expert conversion audits across desktop and mobile for eCommerce and lead generation clients, identifying UX, copy, and funnel issues that shaped each client's experimentation roadmap. Audited Klaviyo email workflows for eCommerce accounts, identifying gaps in automation logic, segmentation, and revenue recovery sequences.

CRO Conversion analysis Klaviyo Email Marketing A B Testing Experimentation UX Funnel Analysis Client Management

Growth Marketing Manager

Monolith Growth Consulting

Jan 2019 - Aug 2020 (1 year 7 months)

Served as account manager, project manager, and growth consultant across multiple client accounts simultaneously, leading monthly strategy sessions, recommending growth initiatives, and owning end-to-end execution. Managed paid media campaigns across Meta, Google, and LinkedIn, overseeing audience targeting, budget allocation, and performance optimization for B2B and B2C brands.