At Gamdom, I developed and executed targeted marketing campaigns for Japanese audiences, using SEO and social media to support player acquisition and conversion. I also negotiated partnerships with streamers and SEO sites.
I analyzed affiliate and campaign performance, shared reports and insights with management and affiliates, and made tactical improvements based on analytics. I also created email campaigns to re-engage inactive players and worked with the KYC team on customer document verification.
Before Gamdom, I worked in payments and fraud analysis at Betsson, reviewing customer transactions and reporting suspicious cases to the Responsible Gaming and Risk teams. In customer service roles at Casumo, Genesis Global, and Roksol, I supported customers with payments, KYC, and responsible gaming concerns.
Earlier, I was a Sales and Account Manager at National Pen, where I contacted customers, pursued repeat purchases, and worked toward weekly sales targets. I’m from Tokyo, relocated to Malta in 2020, and have experience supporting Japanese- and English-language operations.
