Betsson Group

Betsson Group stands as one of the major entities in the European iGaming landscape, integrating a portfolio of over 20 renowned brands including Betsafe, NordicBet, StarCasino, and more, supplying a comprehensive range of gaming services such as casino, sportsbook, and live betting. Established in 1963 with a humble beginning of a single slot machine, Betsson has dramatically expanded its operations and now offers services across numerous jurisdictions worldwide, holding gaming licenses in 22 regions including key markets in Europe, South America, and North America.

Headquartered in Stockholm, Sweden, with its operational center in Ta' Xbiex, Malta, the company employs approximately 2,300 professionals from over 70 nationalities. Betsson is committed to delivering an unparalleled customer experience by leveraging a proprietary technology platform that supports its diverse gaming offerings. Betsson not only emphasizes innovation and market-driven growth but also champions responsible gaming practices, adhering to the principles of transparency, integrity, and fairness.