Sabrina Woods

I’m a digital marketing strategist with 16+ years of experience developing and executing integrated marketing campaigns that increase engagement, drive brand awareness, and deliver measurable business growth. I lead with digital strategy, paid media, SEO/SEM, content marketing, and social media—grounded in analytics and continuous optimization.

Across higher education, nonprofits, startups, and entrepreneurial organizations, I build demand generation programs and cohesive brand strategies that perform. I’m especially strong in A/B testing, campaign execution, and cross-functional collaboration, including event and community marketing that strengthens relationships and participation.

In leadership roles, I’ve driven real outcomes: I led scholarship marketing campaigns generating 500+ applications and $205,000+ in awards, and I directed analytics-driven multi-channel strategy as Director of Digital Marketing. As a marketing manager for events, I increased community engagement by 80% through targeted campaigns.

Today, I continue scaling impact through my work as a Founder & Digital Marketing Strategist, developing branding, websites, and AI-powered content systems for clients. I’ve also contributed to the digital marketing space through published books and digital products, and I bring that same practical, creator mindset to every growth challenge.