Open to opportunities

Kelly Visel

@kellyvisel

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Digital marketing leader blending strategy, creative production, and analytics to grow audience and revenue.

United States

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What I'm looking for

I’m looking for a digital marketing role where I can own end-to-end strategy (social, email, paid), build partnerships, and use analytics to guide decisions—supported by a collaborative team and clear goals.

I’m a digital marketing professional who leads end-to-end strategy across social, email, paid media, and partnerships, with a strong bias toward measurable outcomes. In my recent role, I led digital marketing across Instagram, Facebook, and TikTok while managing content planning, execution, community engagement, and KPI reporting.

I built and delivered the first-ever Digital Marketing Plan, connecting strategy to execution across social media, email marketing, paid advertising, influencer partnerships, website optimization, and KPI tracking. I also own email marketing end-to-end using Klaviyo, and I manage Meta advertising campaigns with budget allocation, creative direction, audience targeting, boosting strategy, and ROI optimization.

I produce and refine the creative engine behind campaigns—photography, videography, editing, and asset management—while maintaining website content, event pages, ticketing support, newsletters, and blog posts to drive consumer engagement. I’m known for turning performance data into clear, leadership-ready analytics reports and recommendations, coordinating cross-functionally and with external agencies to maximize integrated results.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Temecula Valley Wine Association

Jun 2025 - Jul 2026 (1 year 1 month)

Led digital marketing strategy across Instagram, Facebook, and TikTok, creating and delivering the organization’s first Digital Marketing Plan. Owned end-to-end email marketing with Klaviyo, managed Meta advertising and integrated event campaigns, and produced analytics for leadership.

Account Executive & Digital Marketing

McCue Communications

Nov 2019 - Apr 2025 (5 years 5 months)

Managed integrated PR and digital marketing campaigns for hospitality clients, overseeing plans, timelines, budgets, and deliverables. Developed digital media strategies, executed paid and email initiatives, analyzed KPIs/ROI, and coordinated media outreach and PR activities supported by Google Analytics insights.

PR Digital Media Strategy Social Media Management Paid Advertising Email Marketing Media Buying Influencer Partnerships Content Strategy KPIs Campaign Optimization Media Pitches Competitive Analysis Content Scheduling Community Management User Generated Content (UGC)Google Analytics Reporting

Account Coordinator

HiJinx Arts PR

Mar 2019 - Nov 2019 (8 months)

Created social media content calendars for multiple arts and entertainment clients and supported PR events and media briefings. Drafted press releases and blog/social content, tracked campaign performance, and engaged relevant influencers to extend brand reach.

Briefings Blog Writing Social Media Content Creation

Arts Administrator & Project Manager

Pretty in Plastic Art Studio

Nov 2015 - Mar 2019 (3 years 4 months)

Planned and managed art installation and exhibition projects, including scope, goals, resources, budgets, and timelines. Handled photography for social media/documentation and managed social media, blog posts, and email marketing to promote exhibitions.

Project Planning Budget Management Photography Social Media Management Blog Management Email Marketing