Sabrina Painter
@sabrinapainter
Data-driven marketing consultant with expertise in analytics and strategy.
United StatesWhat I'm looking for
I am a data-driven marketing and strategy professional with over 4 years of experience in leveraging analytics to drive growth and optimize marketing campaigns. My proven ability to translate complex data into actionable insights has allowed me to enhance digital marketing performance significantly. I have a strong background in integrating AI agents into strategic planning and market analysis, which has been pivotal in my approach to decision-making.
Currently, as a Senior Strategic Data Analyst at Foote, Cone, & Belding, I have developed and executed data-driven marketing strategies for direct-to-consumer and consumer packaged goods clients, resulting in measurable improvements in key performance indicators. My leadership in integrating AI into market analysis has transformed how we approach data, securing over $500,000 in incremental funding through a primary research project that showcased the value of data-driven insights.
My previous roles, including a Research Associate at the Institute for Child & Family Well-Being, have equipped me with mixed-methods research techniques and the ability to manage and analyze data effectively. I hold a Master's in Public Health with a concentration in Biostatistics, which complements my analytical skills and strategic thinking.
Experience
Work history, roles, and key accomplishments
Senior Strategic Data Analyst
Foote, Cone, & Belding (FCB)
Jan 2022 - Present (3 years 5 months)
Developed and executed data-driven marketing strategies for DTC and CPG clients, resulting in measurable improvements in key performance indicators (KPIs). Led the integration of AI agents into market analysis and strategic planning, enhancing the data-driven approach to decision-making.
Research Associate
Institute for Child & Family Well-Being
Jan 2021 - Present (4 years 5 months)
Applied mixed-methods research techniques (focus groups, surveys) to analyze factors impacting family well-being, providing insights relevant to understanding consumer health needs and informing potential outreach strategies. Managed and analyzed data using RedCap and SPSS to identify key trends and insights related to family health, demonstrating the ability to translate complex information into
Health Data Entry Specialist
University of Wisconsin Health Systems
Jan 2020 - Present (5 years 5 months)
Managed and maintained accurate health data records, ensuring compliance with data privacy regulations and contributing to reliable data for strategic decision-making. Leveraged data analytics to identify key demographics and trends, supporting the efficient planning and execution of vaccine clinics to improve community health outcomes.
Education
Degrees, certifications, and relevant coursework
UMUniversity of Wisconsin - Milwaukee
Masters of Public Health, Public Health
Activities and societies: Graduate Excellence Fellowship
Concentration: Biostatistics. Awarded Graduate Excellence Fellowship.
HUHofstra University
Bachelors of Science, Science
Activities and societies: NCAA Division 1 Soccer, Dean's List
Participated in NCAA Division 1 Soccer. Consistently achieved Dean's List recognition.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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