Nanxin Ye
@nanxinye
Data-driven marketing analyst who turns complex data into clear, strategic business insights.
United StatesWhat I'm looking for
I am a data-driven marketing analyst with hands-on experience transforming raw CRM and Google Analytics data into actionable insights that inform executive decision-making. I specialize in building dynamic dashboards and visualizations using Power BI and Looker Studio, and I apply advanced Excel techniques to uncover trends and opportunities.
My background includes roles as a Senior Marketing Data Analyst, operations specialist, and multiple data analyst internships where I delivered measurable impact—such as cost reductions through license reclamation and streamlining data processes. I hold a BA from The University of Texas at Austin and professional certificates from Google and IBM, which underpin my technical and analytical capabilities.
I bring strong communication, problem-solving, and stakeholder-presentation skills, plus bilingual proficiency in Chinese. I thrive in collaborative, fast-learning environments where I can apply statistical techniques, root-cause analysis, and creative thinking to drive data-informed strategy.
Experience
Work history, roles, and key accomplishments
Senior Marketing Data Analyst
The College of Health Care Professions
Feb 2023 - Present (3 years 1 month)
Transformed CRM and Google Analytics data into actionable insights and developed Power BI and Looker Studio dashboards that informed executive decisions and optimized marketing strategies.
Operations Specialist
Celestis, Inc.
Jul 2022 - Jan 2023 (6 months)
Provided executive data analysis and served as Zoho CRM subject-matter expert to support data-driven decisions and improve operational workflows.
Legislative Intern
Office of Lloyd Doggett
Jan 2020 - Mar 2020 (2 months)
Supported district office operations by handling constituent requests, recording constituent opinions on legislation, and managing special projects to improve constituent services.
Maintained large databases and used Excel to analyze data, closed over 100 IT tickets, and identified software license reclamation that reduced costs by over $100,000.
Education
Degrees, certifications, and relevant coursework
The University of Texas at Austin
Bachelor of Arts, Government
Grade: GPA 3.86/4.0 (Major GPA 3.95/4.0); Magna Cum Laude
Bachelor of Arts in Government with a Minor in Entrepreneurship; graduated Magna Cum Laude with a strong overall and major GPA.
Professional Certificate, Data Analytics
2022 - 2022
Completed the Google Data Analytics Professional Certificate, gaining hands-on experience in data cleaning, visualization, and communicating analytics findings.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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