Open to opportunities

Ryan Metcalfe

@ryanmetcalfe

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Award-winning paid media specialist driving scalable paid social growth for DTC eCommerce brands.

United Kingdom

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What I'm looking for

I seek a senior role leading paid social strategy where I can scale DTC eCommerce growth, develop teams, and influence cross-channel performance.

I am an award-winning Paid Media Specialist with extensive client-facing experience managing and scaling paid social accounts for DTC eCommerce brands within Meta Business Partner and Google Premier Partner agencies.

I have spent over 5 years in an agency setting with a cancel-at-any-time policy which demands the highest level of service and performance to ensure retention

I collaborate across multi-platform teams—PPC, SEO, Content Creation, and CRO—to deliver holistic growth, and I serve as the agency's Paid Social representative on the Growth Management Team.

As a Training Lead and Department Growth Manager, I develop agency-wide talent, oversee paid social quality control, and support cross-departmental strategy and expansion.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Account Manager

Current

Mabo

Jan 2024 - Present (1 year 9 months)

Manage and scale paid and organic social campaigns for DTC eCommerce clients, serving as agency Paid Social representative on the Growth Management Team and leading training and quality control across the paid social team.

Organic Social Paid Social Campaign Optimization Training Development Client Management

Social Media Account Manager

Mabo

Aug 2020 - Jan 2024 (3 years 5 months)

Managed paid and organic social campaigns, supporting executive staff and ecommerce clients while contributing to cross-departmental agency initiatives and receiving internal awards for mentorship and development.

Meta Organic Management Client Services Mentorship

Head of Marketing and Communications

Prolific North

Sep 2019 - Aug 2020 (11 months)

Led marketing and communications initiatives, overseeing campaigns and contributing to agency recognition including awards for campaigns and agency performance.