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Michalina Toczek

@michalinatoczek

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Meta marketing specialist driving performance advertising, audience insights, and ROI through data-led campaigns.

United Kingdom

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What I'm looking for

I am seeking a data-driven marketing role where I can run and scale paid social campaigns, apply performance insights and Gen AI, collaborate cross-functionally, and drive measurable ROI.

I am a results-driven Meta Marketing Specialist with experience designing, optimizing, and scaling Meta Ads for international clients to achieve measurable business outcomes.

I leverage audience analysis, budget optimization, and tools such as Meta Business Suite and Google Analytics to refine campaign performance and maximize ROI across multiple markets.

I have led marketing teams and cross-functional projects, delivered increases in reach and engagement, and applied data-driven insights and emerging technologies including Gen AI to create high-impact digital strategies.

I hold a master’s degree in Global Media, relevant certifications including Meta Certified Digital Marketing Associate, and I am committed to maintaining brand consistency while adapting to market trends to support sustainable growth.

Experience

Work history, roles, and key accomplishments

Current

Meta Marketing Expert

Current

Digital Marketing Assistant

Newington Green Alliance

Jul 2023 - Dec 2024 (1 year 5 months)

Managed digital communications and content, increasing audience reach by 25% through visual content creation and data-driven optimizations using Meta Business Suite and Google Analytics.

Content Creation Canva Meta Business Suite Google Analytics Audience Growth Social Media Strategy Community Outreach Reporting

Field Marketing Executive

IDP Connect

Oct 2023 - May 2024 (7 months)

Led marketing initiatives and a high-performing team to achieve a 30% lift in key metrics, executing targeted campaigns and cross-functional programs that increased engagement by 10%.

Field Marketing Team Leadership Stakeholder Management Data Analysis Content Strategy Market Research Cross Functional Collaboration

Team Member

Amazon

Oct 2020 - Jul 2022 (1 year 9 months)

Processed large volumes of operational data and maintained documentation, using Excel to track and report key metrics to support decision-making and operational efficiency.

Excel Data Entry Reporting Documentation Operational Support Process Improvement Event Coordination

Education

Degrees, certifications, and relevant coursework

University of Westminster

Master of Arts, Global Media

2022 - 2023

Master's degree in Global Media with a specialization in digital marketing and strategic communications, applying data-driven insights to optimize campaign performance and brand visibility.

Jagiellonian University

Bachelor of Arts, Sociology

2016 - 2019

Bachelor's degree in Sociology focusing on sociological theories applied to consumer behaviour and market trends, building foundation in audience segmentation and cultural influences.