Heather Wilson
@heatherwilson4
Social Media Lead driving strategy, content production, and audience growth.
United KingdomWhat I'm looking for
I am a Social Media Lead with five years' experience in digital marketing, specialising in paid and organic social, community management, and multi-page content production. I have led national social strategy and end-to-end content production for large-scale account portfolios.
At Lookers Motor Group I oversaw social content production across 140+ pages and managed a team of executives, building and training a network of 100+ Social Champions while implementing Hootsuite workflows and approval structures. My tenure delivered measurable growth, including a 61% increase in engagements and a 150% increase in reach.
I have also delivered account management and campaign work across agencies, creating paid social campaigns on Meta and Pinterest, producing static, animated and short-form video assets, and providing KPI-driven reporting and client communication. I hold Meta, Pinterest and LinkedIn certifications and a BA(Hons) in Costume Interpretation with Design.
Experience
Work history, roles, and key accomplishments
Social Media Lead
Lookers Motor Group
Jun 2025 - Present (5 months)
Led national social strategy and end-to-end content production across 140+ pages, implemented Hootsuite workflows and training, and grew engagements by 61% and reach by 150%.
Social Account Manager
Mabo Media
May 2025 - May 2025 (0 months)
Created and managed paid social campaigns across Meta and Pinterest, coordinated multi-channel strategies, and produced platform-optimised assets to support client growth.
Success Manager
Viral Effect
Feb 2022 - Feb 2024 (2 years)
Developed and coordinated paid and organic marketing strategies for multiple clients, oversaw asset development and delivered KPI-based performance reports.
Community Manager
Viral Effect
Mar 2021 - Jun 2022 (1 year 3 months)
Managed community for 150+ professional pages including Domino’s UK & ROI and implemented paid Meta and Google campaigns to support engagement and growth.
Education
Degrees, certifications, and relevant coursework
TAThe Northern School of Art
Bachelor of Arts (Hons), Costume Interpretation with Design
2018 - 2020
Grade: Upper Second Class (2:1)
Activities and societies: Student Union Vice President
Completed a BA (Hons) in Costume Interpretation with Design, graduating with an upper second class honours in 2020.
St. Anthony's Girls Catholic Academy
A-Levels, General Sixth Form Studies
Completed A-Levels in 2017, achieving 4 A-Levels including one A and a Level 3 qualification in Mathematical Studies.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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