At Thrive Lean Technologies, Inc., I owned marketing and messaging strategy and led a cross-functional creative team from concept to launch. I reduced first-year churn 32% by auditing the customer journey through a behavioral lens and rewriting lifecycle messaging.
At Google (Gemini), I coordinated workflows and documentation standards for an AI development team. I also translated AI model capabilities into documentation and enablement materials for cross-functional stakeholders.
At Eminence Massage, LLC, I built the go-to-market strategy that scaled a single location into a 1,000+ provider mobile spa service. Digital positioning and demand generation across channels drove a 76% revenue increase.
At iLookin.com, LLC, I led positioning and launch marketing for the iLookin.com platform and drove a 42% market share gain through digital campaigns. I also designed and built Clover Intelligence, a B2B prospect research and outreach SaaS platform, owning product definition, positioning, and user experience.
