Open to opportunities

Ruslyn Gray

@ruslyngray

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Senior client insights analyst driving data-informed product and revenue growth.

United States

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What I'm looking for

I seek cross-functional roles where I can use analytics to drive product adoption and revenue, partner with Product and Sales, and build scalable KPI and data workflows in a collaborative, growth-focused environment.

I am a senior client insights analyst with deep experience translating complex data into strategic recommendations that drive product adoption, revenue growth, and executive decision-making. I partner cross-functionally with Product, Engineering, Strategy, and Sales, build robust SQL and dbt workflows, and produce executive-ready narratives and presentations that guide go-to-market and financial planning.

Across enterprise and contractor roles, I have standardized KPI frameworks, recovered multimillion-dollar revenue through data reconciliation, automated high-volume reporting, and built dashboards and tooling that improved retention and operational visibility. I bring strong technical skills (SQL, dbt, Python, BI tools), rigorous data-quality practices, and a collaborative, results-oriented approach to solving business problems.

Experience

Work history, roles, and key accomplishments

Current

Sr. Client Insights Analyst

Current

DoubleVerify

Nov 2023 - Present (2 years 2 months)

Own analytics partnerships across Product, Strategy, Engineering, and Sales to align data insights with roadmap and revenue goals; produce executive-facing narratives and board-level presentations that inform sales strategy and commercial negotiations.

SQL DBT Data Modeling Stakeholder Management Executive Communication KPI Design Product Analytics

Client Insights Analyst

DoubleVerify

Oct 2021 - Nov 2023 (2 years 1 month)

Led analysis across 40+ enterprise accounts to drive product activations and research partnerships, standardized ROI reporting that improved regional retention by 15%, and built SQL/Tableau dashboards for real-time product visibility.

SQL Tableau ROI Product Analytics Dashboarding Cross Functional Collaboration Data Quality

Operations Support Analyst

Boost Payments Solutions, Inc

Apr 2020 - Oct 2021 (1 year 6 months)

Automated daily reporting on high-volume payment activity using SQL and Excel, wrote UAT test cases and partnered with engineering to validate system updates, reducing manual work and improving payment accuracy.

SQL Excel UAT Process Automation Data Validation Compliance Support

Data Management Operations Contractor

Crystal Equations

Jul 2019 - Mar 2020 (8 months)

Supported program managers on Digital Rights Integrity, audited and cleaned 2,000+ business records, merged duplicate advertiser records, and recovered $2.84M in unclaimed ad revenue through data remediation.

Data Auditing Data Cleaning Data Integrity

Client Solutions Manager

Magnit

Feb 2016 - Feb 2018 (2 years)

Supported client solutions for Meta placements managing $20M+ spend, reduced campaign issues via whitelist and creative alignment, and generated SQL/Excel reports for campaign KPIs and revenue forecasting.

SQL Excel Campaign Management Troubleshooting Revenue Forecasting Ad Operations Stakeholder Management

Education

Degrees, certifications, and relevant coursework

SUNY Empire State College

Coursework toward degree, Computer Information Systems

2022 -

Grade: 3.68

Pursuing coursework in Computer Information Systems with studies in systems analysis, database management, object-oriented programming, data modeling, and statistics; current GPA 3.68.