Ashley Hirschhorn

Automated financial data workflows, reducing manual reporting by 40% and improving accuracy in tracking scholarship fund allocations. Delivered insights to the Board of Directors, enhancing financial forecasting and fund allocation efficiency by 30%. Designed financial KPIs and revenue tracking dashboards in Tableau and Salesforce.

Consulted for small businesses in fashion, hospitality, and real estate, optimizing pricing strategies and inventory management. Implemented A/B testing frameworks leading to a 17% increase in conversion rates. Developed automated sales reports and inventory tracking dashboards.

Refined audience segmentation models using SPSS and Q, increasing accuracy by 15% and boosting targeted advertising performance by 20%. Developed a churn prediction model in Python, improving retention strategies and reducing churn by 8%. Built real-time analytics dashboards for marketing teams.

Developed a pricing optimization model using SQL and Tableau that increased revenue by 10% and improved customer retention for restaurant SaaS products. Built interactive competitor dashboards for real-time pricing strategy adjustments.

Analyzed product usage data in Salesforce and Tableau to identify customer retention risks, leading to a 12% increase in subscription renewals. Streamlined onboarding workflows using automation tools, reducing client integration time by 35%.

Machine Learning Certificate program at Stanford University, expected to complete in 2026.

Certification in Machine Learning, focusing on advanced algorithms and data analysis techniques to enhance predictive modeling and data-driven decision making.

Bachelor of Arts in Economics, where I studied economic theory, statistical analysis, and the application of economic principles to real-world problems.