Open to opportunities

Elena Koshman

@elenakoshman

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Strategic marketing and HR professional driving growth through cross-border recruitment and dealer marketing.

Russian Federation

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What I'm looking for

I seek roles combining strategic marketing and HR responsibilities at growth-oriented companies, focusing on cross-border recruitment, team building, and scalable processes.

I am a strategic marketing and HR professional with extensive experience in dealer marketing, B2B partnerships, and global recruitment. I have led teams supporting Volkswagen and Audi dealer networks, launched analytical reporting, and improved partner satisfaction and operational efficiency.

In HR and administration roles, I developed and implemented recruitment strategies, hired the majority of current personnel, expanded hiring into new countries, and created HR policies and performance review systems across two companies. I managed employee wellbeing during crises and coordinated complex administrative and financial forecasting tasks.

I combine strong communication, project management, and analytical skills with fluency in Russian, English, and Spanish. I deliver measurable results in marketing launches, team performance, and process optimization while fostering cross-cultural collaboration and scalable HR practices.

Experience

Work history, roles, and key accomplishments

Current

Strategic Planner & Marketing Manager

Current

Fantalis Group

Jan 2024 - Present (2 years 5 months)

Conducted market research and developed marketing strategies for new hotel launches nationwide, enabling targeted positioning and go-to-market plans.

Market Research Marketing Strategy Hotel Launches B2B Marketing Project Management Google Analytics Google Ads Meta Ads

HR Generalist & Administration Manager

Voxloud / Demalia

Apr 2021 - Dec 2023 (2 years 8 months)

Designed and implemented recruitment and HR policies, hired ~70% of current staff, managed HR systems and employee wellbeing, and led administrative forecasting and supplier selection.

Recruitment HR Policies BambooHR Performance Management Administration Project Management

Dealer Marketing Team Consultant

Progression Group

Aug 2020 - Feb 2021 (6 months)

Advised Volkswagen & Audi dealer network on marketing operations and dealer marketing initiatives to improve local campaign execution and partner engagement.

BTL Events Client Services Vendor Management

Client Service Director

Progression Group

Jul 2016 - Feb 2020 (3 years 7 months)

Led a team servicing the Volkswagen & Audi dealer network, improving partner satisfaction by 10%, increasing team profit by 20%, and shortening response time to within one workday.

Team Management Client Services Process Optimization Stakeholder Management Reporting Training

Marketing Researcher & Strategic Planner

Freelance

Oct 2014 - Jul 2016 (1 year 9 months)

Delivered marketing research and strategic planning for international clients across travel, training, coworking, IT, and consulting, expanding industry expertise in Latin America.

Market Research Strategic Planning International Marketing Client Relations Project Management B2B Marketing

Dealer / Partner Marketing Manager

Volkswagen Group

Sep 2011 - Sep 2014 (3 years)

Advised dealers on marketing processes, launched multiple new models and brand activations, and developed the Best BTL Digest to improve partner event quality and engagement.

BTL Events Media Planning Budgeting Campaign Management Reporting

Client Service Manager / Executive

DDB / Ogilvy & Mather

Jan 2008 - Jan 2011 (3 years)

Managed client accounts across FMCG and healthcare, delivering integrated advertising solutions for clients including Johnson & Johnson, Philips, Nestle, and Unilever.

Account Management