Elena Koshman
@elenakoshman
Strategic marketing and HR professional driving growth through cross-border recruitment and dealer marketing.
What I'm looking for
I am a strategic marketing and HR professional with extensive experience in dealer marketing, B2B partnerships, and global recruitment. I have led teams supporting Volkswagen and Audi dealer networks, launched analytical reporting, and improved partner satisfaction and operational efficiency.
In HR and administration roles, I developed and implemented recruitment strategies, hired the majority of current personnel, expanded hiring into new countries, and created HR policies and performance review systems across two companies. I managed employee wellbeing during crises and coordinated complex administrative and financial forecasting tasks.
I combine strong communication, project management, and analytical skills with fluency in Russian, English, and Spanish. I deliver measurable results in marketing launches, team performance, and process optimization while fostering cross-cultural collaboration and scalable HR practices.
Experience
Work history, roles, and key accomplishments
Strategic Planner & Marketing Manager
Fantalis Group
Jan 2024 - Present (1 year 8 months)
Conducted market research and developed marketing strategies for new hotel launches nationwide, enabling targeted positioning and go-to-market plans.
HR Generalist & Administration Manager
Voxloud / Demalia
Apr 2021 - Dec 2023 (2 years 8 months)
Designed and implemented recruitment and HR policies, hired ~70% of current staff, managed HR systems and employee wellbeing, and led administrative forecasting and supplier selection.
Dealer Marketing Team Consultant
Progression Group
Aug 2020 - Feb 2021 (6 months)
Advised Volkswagen & Audi dealer network on marketing operations and dealer marketing initiatives to improve local campaign execution and partner engagement.
Client Service Director
Progression Group
Jul 2016 - Feb 2020 (3 years 7 months)
Led a team servicing the Volkswagen & Audi dealer network, improving partner satisfaction by 10%, increasing team profit by 20%, and shortening response time to within one workday.
Marketing Researcher & Strategic Planner
Freelance
Oct 2014 - Jul 2016 (1 year 9 months)
Delivered marketing research and strategic planning for international clients across travel, training, coworking, IT, and consulting, expanding industry expertise in Latin America.
Advised dealers on marketing processes, launched multiple new models and brand activations, and developed the Best BTL Digest to improve partner event quality and engagement.
Client Service Manager / Executive
DDB / Ogilvy & Mather
Jan 2008 - Jan 2011 (3 years)
Managed client accounts across FMCG and healthcare, delivering integrated advertising solutions for clients including Johnson & Johnson, Philips, Nestle, and Unilever.
Education
Degrees, certifications, and relevant coursework
Elena hasn't added their education
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