Rupshanker Mishra
@rupshankermishra
Senior marketing manager building ABM-led demand and predictable B2B SaaS revenue engines.
What I'm looking for
I help B2B SaaS companies build predictable revenue engines through Demand Generation, ABM, Revenue Operations, Product Marketing, and AI-powered search strategies. Over 8+ years, I’ve led marketing initiatives across SaaS, B2B/B2G, EdTech, risk intelligence, and professional services—owning the full-funnel lifecycle from positioning and demand creation to pipeline acceleration and revenue impact.
At SignalX.ai, I’m heading an ABM-led go-to-market strategy for mid-market and enterprise accounts, and I scaled monthly website traffic from 12,800 to 27,000+ in 4 months using SEO/AEO/GEO-focused content while driving a 61% increase in MQLs. I’ve also trained 10,000+ learners as an instructor, and earlier I led demand generation, performance marketing, and growth work across Edmingle, Learnsignal, Mediaffix, Onfiling, and more.
Experience
Work history, roles, and key accomplishments
• Heading the development of an ABM-led go-to-market strategy targeting mid-market and enterprise accounts.
• Increased monthly website traffic from 12,800 to 27,000+ (111% growth) within 4 months through SEO, AEO, and GEO-focused content strategies, while driving a 61% increase in MQLs.
• Building and mentored marketing and inside sales teams to ensure scalable growth.
• Strengthening brand c
• Currently training over 10,000 learners in digital marketing, focusing on Meta ads, Google ads, email marketing, and SEO.
• Conduct live classes and workshops to provide real-world marketing skills and knowledge to learners.
• Actively mentor and guide the next generation of marketers to become industry-ready professionals.
• Led multi-channel demand generation efforts for mid-sized and enterprise accounting firms, driving awareness to SQL.
• Built scalable ABM campaigns and optimized outbound strategies in collaboration with Sales.
• Implemented marketing automation and lead nurturing workflows to streamline processes and improve efficiency.
• Optimized marketing channels for lead generation and customer acquisition, driving Edmingle's growth from $300K to $1.5M ARR.
• Streamlined lead flow to effectively nurture prospects and boost revenue, aiming for $3M ARR by 2026.
• Leveraged data-driven strategies to expand into new markets and maximize ROI.
• Currently Leading a team of skilled marketers at Edmingle, focusing on generating qualified leads through inbound and outbound strategies.
• Crafted and executed comprehensive marketing strategies utilizing Google Ads, LinkedIn Ads, email marketing, content marketing, SEO, and social media.
• Dedicated to scaling efforts to position Edmingle as a leader in the APAC and NAM regions.
Co-Founder & Director OPS
Mediaffix
Feb 2021 - Dec 2022 (1 year 10 months)
Led team providing Social Media Marketing, SEO, Lead Generation, and Paid Advertisement services to 40+ clients globally. Implemented digital strategies to drive business growth.
Co-Founder & Director OPS
Feb 2021 - Dec 2022 (1 year 10 months)
• Led the team in providing Social Media Marketing, SEO, Lead Generation, and Paid Advertisement services to 40+ clients globally.
• Implemented digital strategies to build brands and drive business growth for Mediaffix in Gurugram, India.
• Worked with Clients - Fitcurry (Orange Company), Onfiling, Forum4able, The Artisan City, Pantek India, Financial Humsufer, Trip India by Car, Journey Bharat,
• Built and scaled the marketing function at Onfiling, growing the team to three qualified marketers.
• Managed and optimized ad campaigns and search engine strategies to drive business growth and client acquisition.
• Led the team in creating targeted marketing initiatives that significantly boosted client generation.
• Managed social media pages with over 50 million followers, creating engaging content in Hindi and English.
• Contributed to social media strategies, enhancing brand visibility and audience engagement.
• Played a pivotal role in expanding social media presence and delivering impactful content to a diverse audience.
• Managed social media, ads, and search engine strategies to drive customer acquisition for Krenai in South Delhi.
• Executed targeted cold outreach campaigns to enhance customer engagement and loyalty.
• Optimized digital marketing efforts to maximize ROI and achieve business growth in a competitive market.
• Managed social media marketing campaigns and optimized performance for WhiteHat Infotech.
• Utilized automation tools to streamline marketing operations and enhance efficiency.
• Contributed to social media strategies, increasing online presence and audience engagement.
• Mastered Google My Business optimization and local SEO techniques to enhance Krenai's local market visibility.
• Executed app ads management strategies, driving user acquisition and engagement for the Krenai app.
• Spearheaded social media marketing efforts, focusing on content optimization and audience growth.
Education
Degrees, certifications, and relevant coursework
London School of Business Administration
Leadership & Management Program
2024 - 2024
Veer Bahadur Singh Purvanchal University, Jaunpur
Bachelor of Technology (B.Tech.), Computer Science
2014 - 2018
B.Tech in Computer Science and Engineering (2014-18)
Veer Bahadur Singh Purvanchal University
Bachelor of Technology, Computer Science
2014 - 2018
B.Tech in Computer Science and Engineering from 2014 to 2018.
Maa Durga Ji Sr. Sec. School, Siddiquepur, Jaunpur, Uttar Pradesh
intermediate, PCM
2012 - 2014
10+2
Maa Durga Ji Sr. Sec. School
Intermediate, PCM
2012 - 2014
Completed intermediate education in PCM from 2012 to 2014.
Maa Durga Ji Sr. Sec. School, Siddiquepur, Jaunpur, Uttar Pradesh
High School, Student
2010 - 2012
Maa Durga Ji Sr. Sec. School
High School, Student
2010 - 2012
Completed high school education from 2010 to 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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