Open to opportunities

Rupali Jaiswal

@rupalijaiswal

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Account manager and performance marketing specialist driving ROI for high-value portfolios.

India

Message

What I'm looking for

I am seeking a client-facing performance marketing or account management role where I can drive ROI, lead cross-functional campaigns, and scale high-value portfolios while growing strategically.

I am an account management and performance marketing specialist with 3+ years of experience managing high-value Indian and international client portfolios. I have led end-to-end campaign strategy and media planning across Meta, Google Ads, DSPs, Affiliate, OEM, SMS, and in-app channels while working with Firebase, MMPs, SEO, and WordPress.

I have successfully managed portfolios exceeding ₹350Cr, owned client communication and KPI alignment for a ₹100Cr+ portfolio, and optimized campaigns to consistently drive ROI and business growth. I collaborate closely with cross-functional teams and external vendors to ensure smooth campaign execution, deliver actionable insights, and onboard new brands.

I bring strong analytical skills, experience in audience research, competitor analysis and GTM strategy, and a client-first approach to deliver measurable growth and long-term value for stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Associate

Current

Atisfy

Jan 2025 - Present (1 year 1 month)

Serves as primary client contact owning KPI alignment, budgeting, and portfolio optimization for a ₹100Cr+ portfolio; led campaign strategy and full-funnel performance across Meta, Google Ads, DSPs, affiliate, OEM, SMS and in-app channels.

Performance Marketing Account Management Google Ads DSPs Firebase SEO WordPress Analytics

Account Manager

Valuleaf Services Pvt. Ltd.

Sep 2023 - Dec 2024 (1 year 3 months)

Managed a diverse ₹250Cr portfolio across Indian and international markets, optimizing campaigns across Facebook, Google, native, affiliate, in-app and SMS to drive ROI and LTV while meeting client KPIs.

Account Management Campaign Optimization Facebook Google Ads Affiliate Marketing Client Servicing performance reporting

Sales Operation Executive

Uniathena Global Education

Jun 2022 - Jul 2023 (1 year 1 month)

Supervised sales team operations and CRM workflows, assigned leads to optimize pipeline, prepared performance reports, and managed LinkedIn and Instagram marketing to improve brand engagement.

CRM Sales Operations Team Management Reporting LinkedIn Lead Assignment Training

Education

Degrees, certifications, and relevant coursework

MyCaptain

Apprenticeship, Digital Marketing

2023 - 2023

Completed a Digital Marketing Apprenticeship focused on practical performance marketing, campaign management, and analytics from February to September 2023.