Ruli Rustandi

Ensured standard procedures were implemented by the sales team and monitored loan portfolio performance, reducing bad debt ratio by 30%. Conducted socialization and assessment of Entertainment & Gift implementation.

Acquired new merchants and ensured they remained active, while also growing productive customers and creating saving ecosystems in local communities and schools.

Led a team of 54 sales personnel across 4 cities, mapping regular visits based on store category and priority. Drove sales growth across modern and traditional channels while training and motivating the sales team.

Managed a team of 30 direct sales personnel across 4 cities, provided regular reports, and expanded distribution by partnering with new dealers. Led the Central Sumatera team to achieve 1st place in the National Sales Program.

Developed and managed relationships with business partners, monitored trade and consumer promotions, and controlled visibility and merchandising. Achieved a 20% increase in sales volume through the 'Blackberry Terjangkau' financing program.

Responsible for achieving sales targets for mobile phone products, maintaining and developing dealers and stores, and supervising sales activities to drive team growth.

Diploma in Business Studies/Administration/Management from STMT Trisakti, Indonesia, from 2000 to 2003.