Rui Oliveira
@ruioliveira
I’m a B2B digital marketing specialist driving demand generation and deep-tech growth across multi-channel campaigns.
MaltaWhat I'm looking for
I’m a B2B digital marketing specialist with 6+ years of experience in demand generation, go-to-market strategy, and multi-channel campaign management, including 3+ years specialising in deep tech and innovation projects. I build test-before-invest pipelines and translate complex innovations into commercially viable propositions, with measurable results on lean budgets.
In my recent role at FundingBox, I led full-funnel demand generation across LinkedIn Ads, Google Ads, email, and organic social—delivering 20+ qualified applications, a 11.4% conversion rate (2–3× industry average), and 200% ecosystem growth in 12 months (reaching over 1M users). I’m hands-on with HubSpot CRM, analytics and reporting, landing page optimisation, and production workflows—using AI tools like Claude, ChatGPT, and Gemini alongside n8n to streamline content and campaign execution.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
FundingBox
Apr 2023 - Present (3 years 3 months)
Led end-to-end go-to-market and demand generation campaigns for deep tech across energy, manufacturing, and AI. Drove cost-efficient acquisition and full-funnel performance across LinkedIn Ads, Google Ads, and email, including 200% ecosystem growth in 12 months and conversion rates 2–3× the industry average.
Digital Marketing & Content Specialist
ctPark Ltd
Aug 2022 - Mar 2023 (7 months)
Managed end-to-end marketing campaigns across Meta Ads and Google Ads, contributing to a 25%+ uplift in product sales. Owned website architecture and content management in WordPress and produced content across social, blog, email, and visual channels.
Global Media Coordinator & Sales
Penresa International
Oct 2021 - Aug 2022 (10 months)
Sold premium print advertising to C-suite clients and closed deals for internationally distributed publications including Forbes and Fortune. Led in-country sales missions and managed promotional country reports across Portugal, Brazil, and Malta.
Education
Degrees, certifications, and relevant coursework
Porto School of Accounting and Business
MSc in Digital Business, Digital Business
MSc in Digital Business, including an Erasmus exchange in Bosnia-Herzegovina; thesis on GDPR’s impact on omnichannel retail strategy.
University of Porto
BA in International Affairs, International Affairs
Activities and societies: Head of Development & Vice-President, ShARE student organisation; External Relations, UPrise Talent.
BA in International Affairs (2019), with involvement in student leadership and external relations roles.
Tech stack
Software and tools used professionally
Availability
Location
MaltaAuthorized to work in
Job categories
Skills
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