John Phillips

I am a digital marketing and SEO specialist with over 10 years of marketing experience and five years focused in the iGaming sector. I lead content strategy, build branded AI tools, and produce multimedia campaigns that drive measurable growth.

At my current role I expanded from writing into full content creation, producing branded infographics and AI-generated visuals while developing AI-powered tone-of-voice tools to standardize content across multiple sites. I design and execute SEO strategies that increased organic traffic and engagement for iGaming and crypto properties.

Previously, I recruited, trained, and led a high-performing content team for English-speaking markets, transforming writers into digital marketers through structured learning, 1:1 coaching, and cross-department collaboration. My initiatives achieved substantial gains in traffic and conversions across US and UK markets.

I bring hands-on experience in CRM campaign optimization, UX-focused content and rebrands, and mentoring junior writers into growth-minded marketers. I prioritize data-driven performance, cross-functional teamwork, and scalable content processes that deliver measurable business outcomes.