Ruchi Pandey

Managed PR activities and maintained the company's social media presence with regular updates on blogs, product releases, and events. Coordinated and executed comprehensive social media strategies to enhance brand visibility and engagement.

Conducted in-depth industry research and analyzed client insights, customer base, competitor insights, and marketing data to understand client status. Created 3 and 5-year digital marketing plans for the delivery team to execute and meet revenue and cost-saving lifts.

Oversaw ABM strategy development and execution, managing budget, lead nurturing, onboarding, and customer experience. Managed an INR 5 Crore marketing budget and developed marketing campaign plans to deliver against business objectives.

Partnered with brand owners, creative agencies, and media agencies to identify test and learning opportunities, optimizing and implementing strategies to drive conversion and rebrand. Managed end-to-end project implementation across the main website, ensuring alignment with brand priorities.

Managed end-to-end project and marketing for People Matters TechHR, Asia's largest HR technology event. Designed and executed all digital marketing activities, including database management, email campaigns, and display advertising.

Designed emailers, mass communications, collaterals, and visual merchandise to enhance business promotion at the point of sales. Developed and executed integrated, multi-channel print, catalogue, and direct marketing campaigns.

Grade: 8.34 CGPA

Graduated with distinction, achieving an 8.34 CGPA. Focused on International Business and Marketing, gaining expertise in global market strategies and business development.

Grade: 78%

Graduated with distinction, achieving 78%. Specialized in History, Travel & Tourism, and Journalism, developing a strong foundation in cultural studies and communication.