Ruben Kihumuro
@rubenkihumuro
Passionate Digital Marketing Specialist with expertise in brand management.
What I'm looking for
I am a passionate and results-driven Digital Marketing Specialist with extensive experience in strategy development, brand management, and content creation. My expertise lies in leveraging marketing tools to enhance brand presence, increase engagement, and drive revenue. I excel at leading cross-functional teams and managing digital campaigns, employing data-driven strategies to achieve business objectives.
Throughout my career, I have successfully developed and managed various marketing initiatives, including the Fat Cats Podcast, which showcases authentic African sports stories. My role as Digital Marketing Lead at Capital One Group has allowed me to align strategies and engage with clients effectively. I have a proven track record of increasing online engagement and sales through innovative ad campaigns and rebranding efforts at companies like Simba Telecom and Protea Hotels.
Experience
Work history, roles, and key accomplishments
Co-Founder & Brand Lead
Feline Media / Fat Cats Podcast
Jan 2022 - Present (3 years 6 months)
Co-founded and managed the Fat Cats Podcast, focusing on authentic African sports stories. Supported brands in storytelling and provided photography, videography, and public relations services.
Digital Marketing Lead
Capital One Group
Jan 2025 - Present (6 months)
Led digital marketing strategy alignment, content planning, and execution. Engaged with clients and stakeholders, performed competitor analysis, and drove new business acquisition.
Brand Lead
Kratos Sports Africa
Jan 2017 - Present (8 years 6 months)
Created and edited content for articles and podcasts, and organized Instagram live interviews while providing rugby match commentary. Sourced advertisers and corporate partners for various initiatives.
Digital Marketing Lead
Protea Hotel Kampala & Skyz Hotel by Marriott Protea
Jan 2021 - Dec 2023 (2 years 11 months)
Crafted and implemented effective ad and campaign strategies, managing online communities to boost customer engagement. Contributed to revenue growth through event promotions and seasonal campaigns, aligning hotel marketing activities.
Social Media Manager
Malaika Media Uganda
Jan 2019 - Dec 2020 (1 year 11 months)
Managed social media platforms for Malaika Media, Malaika Prints, and The Lens Foundation. Produced engaging blog content and marketing strategies, coordinating with teams to create interactive multimedia content.
Digital Marketing Lead
Simba Telecom
Jan 2020 - Dec 2023 (3 years 11 months)
Created content and strategic concepts to enhance brand presence and designed and executed ad campaigns, significantly increasing online engagement and sales. Successfully rebranded Simba Telecom Limited's social media outlook.
Marketing and Content Creator
DusuPay Limited
Jan 2017 - Dec 2019 (2 years 11 months)
Developed marketing strategies and blog content for DusuPay's platform. Provided client support for inquiries and issues, and managed social media channels to enhance customer reach.
Sales Executive
Expats in Uganda Magazine
Jan 2016 - Dec 2016 (11 months)
Sold advertising space and coordinated transactions between clients and the magazine. Represented the director in business dealings during absences.
Education
Degrees, certifications, and relevant coursework
Google Digital Skills Africa
Certified Course, Digital Marketing
Completed a certified course focusing on the fundamentals of digital marketing, gaining essential skills in online marketing strategies and tools.
Makerere University Business School
Bachelor's Degree, Procurement and Supply Chain Management
Acquired a comprehensive understanding of procurement and supply chain management principles and practices. Developed skills in logistics, sourcing, and supply chain optimization.
St. Joseph's SS Namagunga & Namilyango College
Uganda Advanced Certificate of Education, General Studies
Completed advanced level studies, preparing for higher education. Focused on a broad curriculum to build foundational knowledge.
Namilyango College
Uganda Certificate of Education, General Studies
Completed ordinary level studies, gaining a foundational education across various subjects.
City Parents’ School
Primary Leaving Examination, Primary Education
Completed primary education, achieving the Primary Leaving Examination certificate. Developed fundamental literacy and numeracy skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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