Sheila Oron
@sheilaombogo
Strategic marketing leader with 13+ yrs global experience & a creative edge for team success.
What I'm looking for
I am a data-driven marketing and communications leader with over 13 years of experience across Africa, Europe, and the Middle East. My career has been defined by my ability to craft global campaigns, scale brands, and manage dynamic teams to achieve ambitious company goals. I thrive at the intersection of innovation and strategy, leveraging tools like AI, programmatic advertising, and Product Led Growth (PLG) to drive exponential growth.
Throughout my career, I have consistently delivered impressive results. For instance, I increased annual revenues by up to 87% across diverse industries and implemented AI-driven marketing solutions that boosted conversions by 40%. My leadership experience includes managing remote and in-person teams of over 20 members, fostering collaboration among digital, PR, and event specialists. I have successfully collaborated on significant marketing budgets, achieving substantial growth in student enrollment and sales across various sectors.
My educational background includes a CIM Level 6 Award in Digital Marketing & Digital Strategy (from the Chartered Institute of Marketing-UK) and certifications as a Global Certified Brand Manager and Certified Sales & Marketing Manager from the Sales & Marketing Certification Institute-USA. I am passionate about blending data-driven insights with creative strategies to deliver award-winning campaigns that consistently outperform market benchmarks. I am eager to connect and explore opportunities to create impactful marketing solutions together.
Experience
Work history, roles, and key accomplishments
Performance Marketing Director
Ardent Enterprises Ltd
Jan 2025 - Present (5 months)
Leveraging the power of A.I and digital marketing to assist companies in Kenya to achieve their set marketing & sales targets faster.
Head of Marketing
International University of East Africa
Oct 2023 - Oct 2024 (1 year)
Led the marketing department, implementing AI-driven campaigns that increased conversions by 40%. Managed a team of 20, collaborated on a $1M budget, and achieved over 40% growth in student enrollment through innovative campaigns and partnerships.
Partnerships Manager
NT Technology
Dec 2022 - Oct 2023 (10 months)
Managed programmatic ad campaigns for over 40 brands, generating $10.5M in sales. Trained 45 marketing professionals and delivered results with a globally distributed team across Europe, Africa, and the Middle East.
Education
Degrees, certifications, and relevant coursework
Chartered Institute of Marketing
CIM Level 6 Award, Marketing & Digital Strategy
Completed the CIM Level 6 Award in Marketing & Digital Strategy, which is equivalent to a Bachelor's Degree, focusing on advanced marketing strategies and digital approaches.
Sales & Marketing Certification Institute
Global Certified Brand Manager, Brand Management
Achieved the Global Certified Brand Manager (CBM) certification, demonstrating expertise in brand management and strategic marketing.
SMCI
Certified Sales & Marketing Manager, Sales & Marketing Management
Obtained the Certified Sales & Marketing Manager (CSMM) certification, enhancing skills in sales and marketing management.
The Kenya Institute of Management
Diploma in Marketing Management, Marketing Management
Completed a Diploma in Marketing Management, focusing on essential marketing principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
ardentdigitaltrends.comSocial media
Job categories
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