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Rina Eupal

@rinaeupal

Marketing professional driving revenue growth through data-driven campaigns, content strategy, and CRM-led customer engagement.

Uganda

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What I'm looking for

I’m looking for a role where I can drive brand growth and revenue through data-driven digital campaigns, CRM-led customer engagement, and measurable improvements—working with a team that values customer experience, accountability, and continuous optimization.

I’m a marketing professional with over 5 years of experience in digital content creation, distribution, and campaign management, connecting brands with audiences through creative, data-driven strategies. I’ve led go-to-market execution, product launches, influencer-led social campaigns, and email marketing initiatives to improve customer acquisition, loyalty, and measurable performance.

Experience

Work history, roles, and key accomplishments

Current

Operations Coordinator

Current

LeanStar Trading Limited

Nov 2023 - Present (2 years 7 months)

Maintained supplier relationships and negotiated contracts to improve delivery timelines and support revenue growth. Implemented a cloud-based digital filing system and trained junior officers on SOPs to increase productivity and streamline workflows.

Supplier Relationship Management Contract Negotiation SOP Development Process Improvement Operational Efficiency Revenue Growth

Key Account Manager

Echotel Uganda Limited

May 2022 - Sep 2023 (1 year 4 months)

Drove revenue through strategic account development using gap analysis to identify and pursue targeted growth opportunities. Led a product launch to increase customer acquisition, reduced churn by 30% using at-risk analysis, and generated leads via an email marketing campaign while achieving 85% retention across 30 enterprise clients.

Key Account Management Gap Analysis Product Launch Management Customer Acquisition Email Marketing Lead Generation Customer Retention Strategy

Marketing Manager

ZofiCash Uganda Limited

Mar 2021 - Apr 2022 (1 year 1 month)

Executed the go-to-market plan for the ZofiCash app launch, exceeding adoption targets by 10%. Improved campaign effectiveness by analyzing performance data, reducing customer acquisition costs by 15% through paid media optimization, and leading Zoho CRM adoption to enhance response times and customer engagement.

Go To Market Strategy Paid Media Optimization Customer Engagement Marketing Campaigns

Project Manager

Kahill Insights Limited

Mar 2019 - Feb 2021 (1 year 11 months)

Streamlined workflows and introduced Slack and HubSpot to reduce project turnaround time and eliminate approval bottlenecks. Coordinated brand influencers to optimize social media campaigns, mentored a multidisciplinary team through promotions, and negotiated with vendors to drive operational efficiency.

Workflow Optimization Slack HubSpot Project Coordination Stakeholder Management Mentoring Operational Efficiency

Retail Manager

Africell Uganda Limited

Sep 2016 - Apr 2020 (3 years 7 months)

Generated 40% customer retention by implementing a loyalty program driven by direct customer insights. Reduced customer issue resolution time from 48 to 6 hours through service excellence training, empowered frontline complaint handling to speed resolutions, and implemented shift scheduling to reduce wait times.

Loyalty Programs Service Excellence Training Complaint Management Customer Retention Issue Resolution Shift Scheduling