Open to opportunities

Gerald Wasige

@geraldwasige

Message

I am a strategic digital marketing expert specializing in performance marketing, SEO, and analytics.

Uganda

Message

What I'm looking for

I seek a senior digital marketing role where I can lead performance-driven growth, scale customer acquisition with data-led strategies, build high-performing teams, and collaborate cross-functionally in a results-oriented, privacy-compliant organization.

I am a strategic digital marketing leader with deep experience in performance marketing, SEO, content, and analytics.

I combine creative thinking with data precision to design full-funnel strategies—driving a 40% increase in qualified leads in six months, 3× ROAS with a 25% reduction in CPA, and 60% growth in social engagement. I routinely optimize campaigns using Google Analytics, Meta Ads Manager and Google Ads to increase conversion rates by over 30%.

I lead teams and cross-functional initiatives, translate analytics into growth (including managing financial portfolios), and hold a BBA in Marketing with certifications in Google Analytics and digital marketing.

Experience

Work history, roles, and key accomplishments

Current

Head Of Digital Marketing

Current

Next Media

Sep 2023 - Present (1 year 11 months)

Developed and executed full-funnel digital strategies across SEO, paid media, email, and social, driving a 40% increase in qualified leads in six months and 3x ROAS while cutting CPA 25%. Boosted social engagement 60%, doubled website traffic, and raised conversion rates over 30% through data-driven optimizations.

SEO Google Ads Google Analytics Programmatic Advertising Paid Media Conversion Rate Optimization Email Marketing

Marketing Manager

Tuko Digital

Mar 2022 - Oct 2024 (2 years 7 months)

Led integrated marketing across digital, print, and events, managing influencer programs with 50+ creators that generated 30% higher brand awareness and a 15% uplift in online sales. Optimized campaigns using CTR, CPA, and CRM insights to improve lead generation and ROI.

Influencer Marketing Campaign Management CRM Analytics Content Marketing Event Marketing Budget Management SEO

Digital Marketing Executive

Jumia

Mar 2018 - Sep 2020 (2 years 6 months)

Executed digital marketing campaigns across Google Ads, Meta Ads, email, and social to drive traffic and lead generation, and implemented on-page and off-page SEO to improve organic search rankings. Managed CMS content and supported paid budget allocation to maximize ROI.

Google Ads Meta Ads SEO CMS Email Marketing Analytics Paid Advertising

Education

Degrees, certifications, and relevant coursework

Uganda Christian University

Bachelor of Business Administration, Marketing

2015 - 2018

Grade: Honours

Completed a Bachelor of Business Administration in Marketing with coursework in Marketing Strategy, Consumer Behavior, Market Research, Management, Finance, and Accounting.