Roy Wijaya
@roywijaya
Experienced business development manager in the adtech industry.
What I'm looking for
I am an all-around player with over 12 years of experience in business development, client service, and performance marketing within various adtech companies. My journey has equipped me with a comprehensive understanding of the industry, allowing me to manage business processes effectively across regions.
In my recent role as BD Manager for SEA at AdCandid, I successfully managed sales, marketing, and partnerships, acting as a client consultant to provide tailored advice for campaign setups. My previous experiences include leading growth marketing at Boombastis.com and opening new markets for companies like Avow Gmbh and Shareit Technology in Indonesia.
My expertise lies in building strong client relationships and driving performance marketing strategies that yield measurable results. I am passionate about leveraging my skills to contribute to innovative projects and help businesses thrive in the competitive adtech landscape.
Experience
Work history, roles, and key accomplishments
BD Manager- SEA
AdCandid
Sep 2023 - Present (1 year 9 months)
Managed all business processes for the Southeast Asia region, encompassing sales, marketing, and partnerships. Acted as a client consultant, providing advice and best practices for campaign setup.
BD Manager SEA
Avow Gmbh
Mar 2020 - Mar 2023 (3 years)
Managed all business processes for the Southeast Asia region, including sales, marketing, and partnerships. Was the first hire in the region and successfully opened the market for Avow.
Sr BD Manager SEA
Persona.ly
Mar 2020 - Mar 2023 (3 years)
Managed all business processes for the Southeast Asia region, including sales, marketing, and partnerships. Introduced Persona.ly's programmatic solution to direct clients and agencies, and managed day-to-day client service discussions.
Sales Manager Indonesia
Shareit Technology
Mar 2019 - Mar 2020 (1 year)
Was the first hire in Indonesia and successfully opened the market to all agencies and direct clients. Introduced Shareit's performance marketing solution to the Indonesian market.
Head of Growth
Boombastis.com
Mar 2018 - Mar 2019 (1 year)
In charge of growth marketing for boombastis.com. Managed a team of four, including a Web Developer, Digital Marketing Specialist, Community, and Partnership team.
Sales Manager Indonesia
RTB House Pte. Ltd
Mar 2017 - Mar 2018 (1 year)
Retained and maintained customer relationships, focusing on clients in E-commerce, Classified, and Online Travel Agency (OTA) sectors.
Sales Manager
Freakout Dewina Indonesia
Mar 2016 - Mar 2017 (1 year)
Retained and maintained customer relationships, managing both agency and direct business accounts.
Sales Manager
Microad Blade Indonesia
Mar 2015 - Mar 2016 (1 year)
Retained and maintained customer relationships, managing both agency and direct business accounts.
Account Executive
Big Mobile
Mar 2012 - Mar 2015 (3 years)
Retained and maintained customer relationships, managing both agency and direct business accounts.
Education
Degrees, certifications, and relevant coursework
Maranatha Christian University
Bachelor of Economics, Economics
Completed a Bachelor of Economics degree, gaining foundational knowledge in economic principles, theories, and analytical methods. Developed skills in economic analysis, quantitative reasoning, and problem-solving relevant to business and finance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
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