Open to opportunities

Drastya Esta

@drastyaesta

Message

Partnership and account leader building growth-driving ad ecosystems across Indonesia.

Indonesia

Message

What I'm looking for

I’m looking to lead partnership and account growth that unlocks cross-platform advertising revenue, supports SMB ecosystems, and delivers KPI-driven results through data-led ads strategy, media planning, and continuous improvement.

I’m a Partnership Manager and Account Management leader focused on building scalable partnership programs and commercial initiatives. I’ve driven new business opportunities and cross-selling revenue through strategic collaborations with global tech-partners and platforms, including 3+ years with TikTok.

Earlier, I built and scaled SMB agency and seller partnerships from the ground up, leading strategic initiatives that support sustainable growth in Indonesia. I bring strong performance and delivery skills—ads strategy, media planning, market research, data analytical skills, campaign execution, and project leadership—so client KPIs and business outcomes move together.

Experience

Work history, roles, and key accomplishments

Current

Partnership Manager

Current

BDD Agency

Jan 2025 - Present (1 year 6 months)

Developed scalable partnership programs and commercial initiatives with global tech partners/platforms to unlock new business opportunities and cross-selling revenue. Generated millions in new advertising revenue through strategic collaborations.

Strategic Partnerships Business Strategy Partnerships Project Management Account Management

Account Manager

TikTok For Business

Jan 2022 - Jan 2025 (3 years)

Provided digital marketing and account management for SMB agencies and sellers, leading strategic initiatives to scale within the Indonesian market. Built agency partnerships from the ground up and supported performance-focused growth through media planning, market research, and business strategy.

Media Planning Market Research Business Strategy Data Analytics Project Management Account Management Performance Marketing Business Development

Digital Marketing

Vivo Mobile Indonesia

Jan 2017 - Jan 2018 (1 year)

Developed KOL strategies aligned with brand objectives to support digital marketing campaigns. Managed influencer budgets, fostered partnerships, and monitored digital/influencer trends to support ads performance and business planning.

KOL Strategy Influencer Marketing Influencer Budgets Market Analysis Digital Marketing Project Management Partnership Management Account Management