At Huble, I lead CX and CRM strategy for international organisations, translating business objectives into customer, data, marketing and technology roadmaps. I design complex HubSpot setups and help clients connect integrations to clear closed-loop ROI reporting.
I’ve consolidated and standardised HubSpot portals, improved marketing-to-sales handover, and trained close to 800 people across client teams. I also developed best-practice structures and templates used by other Huble consultants.
Before Huble, I led marketing and events at Quattro Finance Group for the group and its 10 subsidiaries, including its marketing calendar, budgets and event portfolio. At First Group ZA, I managed lead assignment and nurture for roughly 80,000 leads per month using Agile CRM.
At PFK Electronics (incl. Autowatch Telematics), I worked across marketing, media, executive support and project roles, including customer insight research and customer portals supporting approx. 200 customers. I’m a Certified HubSpot Trainer and have a project management foundation.

