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Roxanne Guilhermino SmithRS
Open to opportunities

Roxanne Guilhermino Smith

@roxanneguilherminosm

Senior CX Consultant at Huble, shaping HubSpot strategies and training close to 800 people across client teams.

South Africa
Message

At Huble, I lead CX and CRM strategy for international organisations, translating business objectives into customer, data, marketing and technology roadmaps. I design complex HubSpot setups and help clients connect integrations to clear closed-loop ROI reporting.

I’ve consolidated and standardised HubSpot portals, improved marketing-to-sales handover, and trained close to 800 people across client teams. I also developed best-practice structures and templates used by other Huble consultants.

Before Huble, I led marketing and events at Quattro Finance Group for the group and its 10 subsidiaries, including its marketing calendar, budgets and event portfolio. At First Group ZA, I managed lead assignment and nurture for roughly 80,000 leads per month using Agile CRM.

At PFK Electronics (incl. Autowatch Telematics), I worked across marketing, media, executive support and project roles, including customer insight research and customer portals supporting approx. 200 customers. I’m a Certified HubSpot Trainer and have a project management foundation.

Experience

Work history, roles, and key accomplishments

Huble logoHU
Current

Senior CX Consultant

Oct 2025 - Present (1 year)

Lead CX and CRM strategy for international organisations, translating business objectives into scalable customer, data, marketing and technology roadmaps. Act as strategic advisor, optimising customer journeys and HubSpot ecosystems, and train client teams in best practices.

CE

Functions Manager

Collishen Estate

Jan 2010 - Dec 2010 (11 months)

Ran event-day operations and led a team of approximately 20 waiters.

Education

Degrees, certifications, and relevant coursework

Udemy logoUD

Udemy

Agile Project Management & Scrum Certification, Project Management

Agile Project Management & Scrum Certification.

University of Stellenbosch Business School logoUS

University of Stellenbosch Business School

Certificate, Digital Communication & Media

Certificate in Digital Communication & Media.

Red & Yellow Creative School of Business logoRB

Red & Yellow Creative School of Business

Certificate, Digital Marketing

Grade: Distinction

Certificate in Digital Marketing with Distinction.

University of South Africa logoUA

University of South Africa

Bachelor of Consumer Science, Consumer Science

2013 - 2016

Bachelor of Consumer Science.

HubSpot Academy logoHA

HubSpot Academy

Certified HubSpot Trainer, Marketing

Certified HubSpot Trainer credential.

Varsity College logoVC

Varsity College

Diploma, Project Management

Grade: Distinction

Diploma in Project Management with Distinction.

Tech stack

Software and tools used professionally

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