Rose Tran

Operates as an independent, remote marketing consultant managing multiple concurrent B2B client engagements, working directly with founders and marketing leadership to plan, execute, and report on paid and organic growth programs across different markets and channels.

Developed and executed a go-to-market strategy centered on product positioning, messaging, value propositions, target countries/industries, ICP hypothesis, competitors, and product-led growth (PLG) strategy. Sourced and supervised subordinates and freelancers for branding and communications campaigns, SEO, and content marketing.

Developed GTM strategies and managed budget allocation to generate leads and MQLs on a monthly and quarterly basis. Led a team of 9 specialists executing digital strategies (SEO & SEM) and branding/communications promotions across targeted territories, including the USA, Europe, Australia, and APAC.

Planned and executed APAC field marketing strategies for a global cybersecurity and critical infrastructure protection vendor: localized collateral, tradeshows, webinars, and partner programs across regional markets.

Owned GTM for four products (market analysis, pricing, promotions, content), designing integrated lifecycle marketing flows across the funnel.

Managed marketing communications for ADEN Services Vietnam.

Managed marketing activities for Synectics Consulting.

Delivered campaigns, nurtures, and events supporting pipeline creation and customer engagement across B2B services.

Completed certifications in Digital Marketing, SEO, SEO II, and Conversion Rate Optimization.

Bachelor's Degree in Marketing Management from the University of Economics Ho Chi Minh City.