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Harold Hoang

@haroldhoang

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Dynamic B2B SaaS marketing leader with proven demand generation results.

Vietnam

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my expertise in demand generation and marketing automation to drive impactful results.

I am a dynamic B2B SaaS marketing leader with over 10 years of experience in driving pipeline and revenue through strategic demand generation and multi-channel campaigns. My expertise lies in data-driven marketing automation, and I am HubSpot certified, with proficiency in Salesforce and PathFactory. I am passionate about mission-driven marketing, focusing on sustainability and scalable impact.

In my recent role as Marketing Manager for Demand Generation at Katalon, Inc., I spearheaded integrated global marketing campaigns that accelerated sales velocity by 28% and improved MQL efficiency by 58%. I collaborated closely with sales and product teams to enhance marketing-sales alignment by 12% year-over-year, leveraging advanced tools for a remarkable 200% increase in campaign engagement.

Throughout my career, I have developed targeted account-based marketing programs that significantly increased high-quality sales opportunities and launched innovative AI-powered marketing campaigns that supported product adoption. My commitment to enhancing global content engagement and lead generation has consistently driven growth and success in competitive markets.

Experience

Work history, roles, and key accomplishments

Marketing Manager, Demand Generation

Katalon, Inc.

May 2023 - Present (2 years 2 months)

Spearheaded integrated global marketing campaigns, accelerating sales velocity by 28% and boosting MQL efficiency by 58%. Collaborated closely with sales and product teams to improve marketing-sales alignment by 12% YoY, leveraging HubSpot, Salesforce, and PathFactory for a 200% increase in campaign engagement.

Demand Generation Lead Nurturing Marketing Automation HubSpot Salesforce Pathfactory Account Based Marketing Sales Alignment

Marketing Program Manager

Katalon, Inc.

Aug 2021 - Present (3 years 11 months)

Developed demand programs with close sales collaboration, increasing PQL (Product Qualified Leads) engagement by 10%. Enhanced global content engagement and lead generation by 30% YoY.

Demand Programs PQL Engagement Lead Generation

Senior Digital Marketing Specialist

The Vietnam Group

Dec 2019 - Present (5 years 7 months)

Managed multi-channel paid and organic campaigns, achieving 150% site traffic growth and a 30% increase in paid marketing ROI for US SMB SaaS clients. Optimized sales funnels, increasing lead-to-customer conversion rate by 1.5X.

Multi channel Marketing Paid Marketing Organic Marketing Site Traffic Growth ROI Lead Nurturing Lead Conversion

Head of Marketing

DCT Solutions

May 2018 - Present (7 years 2 months)

Directed comprehensive marketing strategies focused on lead volume growth (+30%) and conversion efficiency (27% MQL to Closed-Won). Led brand positioning as a leading ERP implementor, increasing market recognition and partner engagement.

Marketing Strategies Lead Volume Growth Conversion Efficiency Positioning)ERP Implementation Partner Engagement

VP of Regional Customer Service

Paktor, Pte.

Oct 2016 - Present (8 years 9 months)

Managed customer service teams across eight regional markets, enhancing customer satisfaction scores by 88% over two years. Implemented automated workflows for support ticket distribution, achieving a consistent 36-hour SLA over three years.

Customer service management Customer Satisfaction Process Optimization Workflows Support Ticket Distribution SLA Management

Marketing Manager - Vietnam market

Paktor, Pte.

Nov 2015 - Present (9 years 8 months)

Designed and executed branding strategies, leading to 150% growth in user acquisition for the Paktor dating app in Vietnam in 2016. Integrated CRM tools, improving lead nurturing efficiency by 40%.

Brand Strategy User Acquisition CRM Tools Marketing Management