Lifecycle and CRM marketer with 10+ years across e-commerce, D2C and B2B tech. The work sits where customer data meets revenue: building the data foundation, turning it into segments, and running automated journeys that bring customers back.
Most recently, as Head of Marketing & Strategy for a B2B software and services company, led go-to-market for products sold into the US and Australia. That covered market and competitor research, pricing tiers, positioning, the sales kit and launch plan, and lead generation from paid media and email through to sales calls in HubSpot, Zoho CRM and Mailchimp. Also built AI workflows with LLMs and n8n to automate prospect research, segmentation and personalized outreach. Worked across US and Australia time zones and ran English-language calls directly with overseas clients.
Before that, as Head of Growth Marketing at a D2C fashion brand with 1.9M+ customers, owned the customer data platform from day zero as Product Owner, then ran the retention program on top of it:
- 5-tier RFM segmentation with lapse windows and monthly cohort tracking
- Automated win back, first to second purchase, post-purchase, birthday, VIP and reactivation flows across SMS, Zalo and Facebook Ads, each A/B tested before scaling
Earlier, as Growth Manager for two international footwear brands, grew online sales 200% YoY and moved 10% of customers from offline to online through CRM campaigns.
Tools: HubSpot, Zoho CRM, Mailchimp, CDP platforms, n8n, SQL, Python, Power BI, Looker, Meta, Google and TikTok Ads, ChatGPT, Claude.
Looking for remote roles in lifecycle marketing, CRM or growth, where owning both the strategy and the hands-on setup matters.
