Rosalie Yao
@rosalieyao
Digital Media Specialist delivering OTT/CTV and streaming performance insights for client growth.
United StatesWhat I'm looking for
I’m a digital media professional with 4+ years of experience supporting programmatic ad campaigns across OTT/CTV, streaming audio, display, and streaming platforms. I translate advertiser goals into campaign requirements, benchmarks, reporting, and post-sale deliverables while keeping launches on schedule.
At Stream Companies, I lead operational delivery for a $1.7M Ram media program across 152 dealerships and 444 campaigns, maintaining zero launch errors. I analyze performance to recommend budget allocation, targeting, channel strategy, and ongoing optimization aligned to client KPIs.
Previously at Lotus Communications, I supported client-facing teams by preparing campaign results, performance insights, and optimization recommendations. I helped manage campaigns with improved structure and targeting, delivering a 30-40+% profit margin, while producing regular reporting and strategic opportunity recommendations.
I also bring media planning experience from Intertrend, where I used Brand24 to conduct social listening and audience analysis and integrated paid search and SEO tactics to increase brand exposure. As a self-employed Real Estate Agent, I strengthened client relationships through research, negotiations, and cross-party coordination.
Experience
Work history, roles, and key accomplishments
Digital Media Specialist
Stream Companies
Mar 2024 - Present (2 years 5 months)
Led operational delivery of a $1.7M Ram media program across 152 dealerships and 444 campaigns, maintaining zero launch errors and supporting $2M renewal activity. Partnered with account services to translate advertiser objectives into campaign requirements, performance benchmarks, reporting, and post-sale deliverables.
Real Estate Agent
Kelly Right Real Estate
Dec 2023 - Present (2 years 8 months)
Supported homebuyers and investors through property research, market analysis, negotiations, and transaction coordination. Coordinated with lenders, escrow teams, inspectors, and agents to support a smooth transaction process.
Media Planner & Sales Coordinator
Lotus Communications
Jan 2022 - May 2023 (1 year 4 months)
Supported Account Executives and leadership by preparing campaign results, performance insights, and optimization recommendations for client meetings and presentations. Managed campaigns with structure and targeting improvements, delivered regular reporting for clients, and supported the digital workflow from RFP to IO with approval stakeholders.
Media Planning Intern
Intertrend
Jun 2021 - Aug 2021 (2 months)
Developed a framework to help Funimation Entertainment understand authenticity for anime experiences. Conducted social listening and audience analysis with Brand24, integrated paid search and SEO tactics, and planned social media content for Long Beach Gives 2021.
Education
Degrees, certifications, and relevant coursework
University of North Carolina at Chapel Hill
Bachelor of Arts, Advertising/Public Relations
2018 - 2021
Earned a B.A. double major in Advertising/Public Relations at the University of North Carolina at Chapel Hill from 2018 to 2021.
University of North Carolina at Chapel Hill
Bachelor of Science, Information Science
2018 - 2021
Earned a B.S. double major in Information Science at the University of North Carolina at Chapel Hill from 2018 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
seattleradiosales.comJob categories
Skills
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