Looking for a job

Rosalie Webster

@rosaliewebster

Growth marketing leader at New York Post who grew 10+ newsletter products and helped launch California Post.

At New York Post, I directed audience development, growth, and acquisition across its properties. I led the launch and growth strategy for 10+ newsletter products, with flagship engagement exceeding industry benchmarks by 10%+.

I helped lead the launch of California Post, developing foundational acquisition, audience engagement, and lifecycle strategies. I also spearheaded distribution partnerships, including MSN, which generated nearly 300M page views and $749K+ in revenue since launch.

At Bauer Xcel Media, I built and optimized a high-volume giveaway business that generated nearly 50% of monthly revenue. Earlier, I onboarded nine brands onto the Sailthru email service platform and worked in web analytics and digital marketing analytics.

Experience

Work history, roles, and key accomplishments

VP, Audience Development, Growth and Acquisition

New York Post

Jan 2022 - Jul 2026 (4 years 6 months)

Directed growth and acquisition strategy across New York Post properties, leading cross-functional initiatives focused on audience expansion, engagement, retention, and revenue growth. Led launch and growth strategy for 10+ newsletter products and spearheaded content syndication partnerships including MSN.

Growth Marketing Audience Development Acquisition Strategy Lifecycle Marketing Retention Newsletter Strategy Content Syndication Partnerships Audience Segmentation Web Push Notifications KPI development Budget Management

Senior Director, Audience Development

New York Post

Jan 2019 - Jan 2022 (3 years)

Led multi-platform audience growth, retention, and content distribution strategies, working across SEO, social, editorial, sales, and marketing. Managed audience development professionals and allocated budgets for media projects.

Audience Development Growth Strategy Retention Content Distribution SEO Social Media Budget Management Team Leadership

Director, Sweeps and Marketing

Bauer Xcel Media

Jan 2017 - Jan 2019 (2 years)

Directed sweepstakes and marketing strategy across email and onsite programs, managing performance against engagement and revenue KPIs. Built and optimized a high-volume giveaway business that consistently generated nearly 50% of monthly revenue.

Sweepstakes Email Marketing Performance Marketing Revenue Growth Budget Planning Forecasting Partnership Management

Senior Manager, Retention and Engagement

Bauer Xcel Media

Jan 2016 - Jan 2017 (1 year)

Managed direct-to-consumer email marketing programs to support sustainable audience growth and retention. Developed customer communication strategies and implemented testing to optimize email performance.

Email Marketing Retention Engagement Client Communication A B Testing

Email Marketing Manager

Bauer Xcel Media

Jan 2015 - Jan 2016 (1 year)

Built and managed the email channel for digital properties, onboarding nine brands onto the Sailthru email service platform. Executed segmented email campaigns and collaborated with design teams to improve templates and user experience.

Email Marketing Sailthru Segmentation Campaign Management UX collaboration