Open to opportunities

Brianna Chakalova

@briannachakalova

Message

I build data-informed lifecycle campaigns that grow and retain digital audiences.

United States

Message

What I'm looking for

I'm looking to build data-informed lifecycle programs that improve acquisition, activation, retention, and long-term customer engagement across digital products.

At NBC Universal Local, I lead lifecycle marketing across 40+ NBC, Telemundo, and RSN apps and newsletters, supporting acquisition, activation, engagement, retention, and loyalty.

I manage cross-channel email, push, and in-app communications with Sailthru, Airship, and Branch. I use DOMO, Parsely, and platform reporting to turn retention, engagement, video consumption, and custom-event data into campaign and product recommendations.

I’ve led lifecycle strategy for major events including the Olympics, World Cup, Super Bowl, and NBA Finals, adapting messaging to real-time audience behavior. I also spearheaded Branch MMP implementation to improve attribution visibility and inform acquisition and retention optimization.

Earlier, I built automated email programs in Klaviyo and Mailchimp, supported Shopify ecommerce operations, and managed social and digital content strategy. I bring a customer-focused approach to segmentation, personalization, testing, and long-term engagement.

Experience

Work history, roles, and key accomplishments

Current

Associate Producer, Audience Retention

Current

NBC Universal - Local

Feb 2022 - Present (4 years 7 months)

Lead lifecycle marketing strategy across 40+ NBC, Telemundo, and RSN local apps and newsletters, supporting audience acquisition, activation, engagement, retention, and long-term loyalty. Manage and optimize lifecycle communications using Sailthru, Airship, and Branch, supporting cross-channel messaging across email, push, and in-app experiences.

Marketing Coordinator

Gridiron Football

Jun 2021 - Dec 2021 (6 months)

Managed email marketing strategy and automated customer communications using Klaviyo, supporting audience engagement, repeat participation, and retention across 30+ league accounts. Developed and maintained segmented newsletters for athletes, parents, and league stakeholders, tailoring content based on audience needs, engagement behavior, and lifecycle stage.

Email Marketing Klaviyo Marketing Automation Audience Segmentation Social Media Strategy Facebook Instagram TikTok YouTube Content Calendar Lifecycle Marketing

Editor, Digital Content

BSP

Nov 2019 - Dec 2021 (2 years 1 month)

Analyzed digital audience engagement and content performance using WordPress and social platform insights to identify trends and opportunities for audience growth and retention. Managed social media accounts and digital content strategy across major platforms, using performance insights to optimize content and strengthen audience engagement.

WordPress Social Media Management Content Strategy Audience Engagement Digital Content Analytics Beat Writer

Content Creator & Digital Marketing Specialist

Grace + Emma

Jun 2020 - Jun 2021 (1 year)

Managed email marketing workflows and automated customer communications using Mailchimp, supporting customer engagement, repeat purchases, and retention. Supported Shopify ecommerce operations and product merchandising, optimizing product launches, landing pages, and customer journey touchpoints.