Ronak Muchhala
@ronakmuchhala
I build data-driven SaaS acquisition engines that turn advertising spend into predictable pipeline.
IndiaWhat I'm looking for
At Wingify, I rebuilt Google Ads across 14 geographies, cutting CPL by 23% and CPC by 19%, while doubling leads at 30% lower CPL. I also improved landing-page conversions by 110% through A/B testing, personalization, and new templates, and managed a $350K/month global scale-up.
I've built and owned performance marketing, demand generation, marketing operations, CRM, lead scoring, and conversion optimization across WebEngage, Avoma, Zycus, Nestopia, Crimson Interactive, and Exa Digital Solutions. My work spans Google Ads, LinkedIn, Meta, SEO, analytics, attribution, funnel optimization, and localized B2B SaaS campaigns.
Experience
Work history, roles, and key accomplishments
Group Manager - Performance Marketing + Conversion Optimization
Wingify
Aug 2022 - Present (4 years)
Rebuilt Google Ads into a Gold/Silver keyword structure across 14 geos, cutting CPL 23% and CPC 19%. Scaled budgets and PerformanceMax with micro-conversions and qualified-lead signals, doubling leads at 30% lower CPL.
Education
Degrees, certifications, and relevant coursework
Sheffield Hallam University
Master of Science, Database Systems
Pursued a Master of Science in Database Systems, graduating in 2011.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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