Arpita Goala

At Testlio, I own external product positioning and messaging for an AI crowdsourced testing platform, from company narrative through solution-level assets, launches, pricing, and website messaging.

I've brought five commercial launches to market, helped correct ICP and inbound lead-flow gaps, and influenced more than US$5M in opportunities in H1 2026. I also built an answer-engine optimization program that increased sales-accepted leads from AI-driven search by 300%.

Previously, I relaunched product lines at Testlio, built sales enablement and competitive positioning, and grew organic traffic and share of voice by 69% within three quarters. At Stonly, I launched 13 customer stories in six months and generated more than 8,000 ICP leads through content registrations and downloads.

Across Librestream Technologies, healthcare organizations, and education marketing, I've turned technical and complex information into credible, audience-appropriate content, campaigns, and customer narratives. I bring hands-on experience in product marketing, demand generation, customer research, and cross-functional go-to-market execution.