Rohit Krishnasamy
@rohitmurugan
I build B2B go-to-market programs that turn technical services into customer value.
CanadaWhat I'm looking for
I've led go-to-market messaging, sales enablement, and commercial account growth for Clean Lifecycle Network and Li-Cycle, translating complex recycling, automotive-safety, and ESG services into clear customer value. At CLN, I've won five new customers and managed six-plus strategic B2B accounts representing approximately $150K in business.
Across Li-Cycle, I developed vertical-specific messaging for battery recycling, led Sustainability Report development, supported four facility openings, and built event operations for 100+ annual events. I bring hands-on experience in positioning, demand generation, stakeholder communications, CRM operations, and scalable marketing processes.
Experience
Work history, roles, and key accomplishments
Marketing & Communications Lead
Clean Lifecycle Network
May 2025 - Present (1 year 3 months)
Develops go-to-market messaging and manages B2B accounts, winning five new customers and sustaining 3,000+ units monthly. Creates sales-enablement materials and maintains process documentation.
Marketing Lead
Li-Cycle
Jun 2024 - Mar 2025 (9 months)
Developed vertical-specific go-to-market messaging for battery recycling and led the annual Sustainability Report. Built a Monday.com event-operations system for 100+ events per year.
Public Relations & Marketing Specialist
Li-Cycle
Feb 2022 - Jun 2024 (2 years 4 months)
Supported go-to-market programs across 100+ annual events and led marketing for four facility openings. Grew social media presence to 40,000+ followers and established brand guidelines.
Marketing & Communications Coordinator
Li-Cycle
Jul 2021 - Feb 2022 (7 months)
Supported media relations and stakeholder communications for a clean-technology company. Conducted media and industry analysis to inform strategic messaging.
Executive / Executive Associate
Manning Selvage & Lee
Jun 2016 - Jun 2019 (3 years)
Managed automotive accounts focusing on brand positioning and integrated communications. Supported four major Volkswagen product launches and organized multi-city media-drive programs.
Education
Degrees, certifications, and relevant coursework
BrainStation
Certificate, Product Management
2024 - 2024
Completed a Product Management Certification at BrainStation in Toronto.
Seneca College
Graduate Certificate, Sustainable Business Management
2021 - 2021
Grade: 4.0 GPA
Activities and societies: President's Honour List
Graduated with a Graduate Certificate in Sustainable Business Management, earning a place on the President's Honour List with a 4.0 GPA.
Seneca College
Graduate Certificate, Brand Management
2020 - 2020
Completed a Graduate Certificate in Brand Management at Seneca College.
Xavier Institute of Communications
Post-Graduate Diploma, Mass Communication, Public Relations & Corporate Communication
2016 - 2016
Earned a Post-Graduate Diploma in Mass Communication, Public Relations & Corporate Communication.
Annamalai University
Bachelor of Computer Applications, Computer Applications
2015 - 2015
Completed a Bachelor of Computer Applications at Annamalai University.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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