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Roma Jerlin

@romajerlin

Demand Generation Manager at tsworks, generating 250+ qualified leads and influencing $1.2M+ in marketing-sourced pipeline.

India

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What I'm looking for

I’m seeking a remote Senior Manager or Director role.

At tsworks, I lead demand generation across LinkedIn Ads, Google Ads, webinars, and outbound programs. These campaigns generated 250+ qualified leads and influenced $1.2M+ in marketing-sourced pipeline.

I lead a team of five and manage a budget of up to $100K. My webinar and thought-leadership programs generated 120+ MQLs, and I built the HubSpot operations stack for lead routing, lifecycle automation, reporting, and CRM governance.

At Pack a Pill, I increased ROAS by 21% and lead-to-opportunity conversion by 23%, while sustaining a 5:1 marketing ROI. I also led brand and demand generation initiatives that increased audience engagement by 28%.

Earlier, at 404DM | Growth Marketing and CAMS InfoTech PVT LTD, I worked on growth marketing, digital acquisition, and go-to-market programs. I’m seeking a remote Senior Manager or Director role.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager – Demand Generation

Current

tsworks

Apr 2025 - Present (1 year 6 months)

Generated 250+ qualified leads and influenced $1.2M+ in marketing-sourced pipeline through integrated campaigns across LinkedIn Ads, Google Ads, webinars, and outbound programs. Led webinar and thought-leadership programs that generated 120+ MQLs and deepened engagement with target enterprise buying committees.

HubSpot LinkedIn Ads Google Ads Webinars Outbound Lead Generation Marketing Operations CRM Sales Alignment

Marketing Lead

Pack a Pill

Oct 2020 - Mar 2025 (4 years 5 months)

Increased Return on Ad Spend (ROAS) by 21% through advanced keyword optimization, precision ad spend management, and high-impact performance marketing across 10+ data-driven digital campaigns. Increased lead-to-opportunity conversion by 23% through targeted LinkedIn advertising, lifecycle email programs, and B2B partnership campaigns.

ROAS optimization Keyword Optimization Performance Marketing LinkedIn Advertising Lifecycle Email B2B Partnerships Brand Strategy Campaign Planning Budget Management

Manager - Customer Success

404DM

Jan 2020 - Aug 2020 (7 months)

Developed growth marketing strategies that improved conversion performance through data-driven experimentation, A/B testing, and funnel optimization. Executed cross-channel acquisition campaigns and analyzed full-funnel performance to improve customer engagement and campaign effectiveness.

Growth Marketing A B Testing Funnel Optimization Omnichannel Analytics Cross Channel Marketing Customer Engagement

Social Media Strategist

CAMS InfoTech PVT LTD

Mar 2018 - Jun 2019 (1 year 3 months)

Drove digital acquisition and brand awareness initiatives through LinkedIn and Google Ads campaigns, increasing market visibility and engagement. Collaborated with product and engineering teams to support go-to-market launches and accelerate product adoption through digital marketing programs.

Digital Campaigning LinkedIn Ads Google Ads Brand Awareness Product alignment Go To Market Digital Marketing