Rolando Sevilla García

Drove 18% revenue growth across a portfolio of premier sports partner accounts by designing and executing partner-led promotional programs. Delivered 20% YoY revenue growth at large-scale live events and reduced operational costs by 8% across a $20M+ key-account portfolio.

Directed brand strategy for a new market entry in Peru and exceeded sales quotas by 10% on international product launches. Led B2B marketing projects across 7 global markets, growing market share by 10% and brand awareness by 15%.

Architected and launched a six-product national lottery portfolio, scaling revenue from zero to $70M and capturing 50% market positioning within five years. Built retailer recruitment and channel segmentation frameworks from the ground up.

Exceeded deposit targets by 15% through the launch of new regulated financial products, coordinating with Legal, Compliance, and Marketing teams. Improved customer satisfaction by 30% by redesigning product and service procedures.

Oversaw marketing and public relations activities for Western Union.

Managed product development and marketing initiatives for a soluble coffee brand.

Supported sales and marketing efforts for Holiday Inn properties.

Provided product expertise and support for Johnson & Johnson's product lines.

Led business development projects and initiatives for Johnson & Johnson.

Managed marketing strategies and campaigns for Genomma Lab.

Master of Business Administration (MBA) with a concentration in Marketing.

Bachelor of Business Administration degree from Universidad Americana (UAM).