Julie Fraser

Develops marketing plans for healthcare, restaurant and retail clients, including Chick-fil-A, using AI tools for content development, personalization and analysis.

Formalized the partner growth model for Ria's embedded-remittance ecosystem, running ABM with Business Development to segment 23 partners and commercializing three partner tiers. Directed GTM and co-marketing for priority partners including Google Wallet and Uber Pro Card, contributing to +105% ecosystem revenue and +30% NRR.

Built the marketing function and market-entry strategy for Synovus' embedded-finance venture, establishing positioning, partner acquisition strategy and foundational capabilities. Orchestrated marketing and customer-experience readiness that secured regulatory approval and launched the business.

Relaunched Fiserv's B2B Payments and Embedded Finance products, defining GTM strategy, positioning, and value propositions. Built a MEDDIC-aligned sales toolkit in Highspot and owned $3M of the $8M marketing budget, increasing revenue 27% and pipeline velocity 18%.

Established 360 marketing for two new partner-led lines of business, Clover for Community Financial Institutions and Carat for Franchise. Drove partner growth and enablement, exceeding revenue targets by 22% and increasing conversions 63%.

Negotiated a new Walmart revenue-share agreement that increased annual revenue from $3M to $7M, owning its P&L. Scaled Money Network's digital payroll solution from 385,000 to over 1 million active cardholders and increased customer retention 65%.

Owned a $52M portfolio spanning Georgia, Louisiana and Kentucky, advising tourism and government-sector economic-development leaders. Led consumer research and converted findings into integrated programs, earning HSMAI honors.

Managed national retail marketing, monthly store communication and merchandising plans, and internal communication programs for The Home Depot.

Led a $20M retail portfolio and 23-person client services organization, using customer insights to improve engagement and digital/mobile commerce for Bed Bath & Beyond, Sears, Safeway and Dollar General.

Directed the global relaunch of IHG's loyalty program across 8 hotel brands, 6 continents, 24 languages and 3M members, owning localization, vendor contracts, quality, timelines and delivery.

Led client services and marketing operations for Anthem and LexisNexis Risk Solutions in highly regulated industries.

Bachelor of Science in Business and Economics with a concentration in Non-Profit Arts Administration.