At Tally Solutions, I built the Strategic Alliances function from scratch, creating its processes, analytics and operating model. I manage a ₹150 Cr revenue-generating portfolio across strategic partner relationships.
I led Tally’s Meta partnership, scaling WhatsApp Business adoption 5X MoM across 15,000+ SMBs in India. I also built a pipeline of 120+ startups for Tally Marketplace ahead of launch.
At M•dia.net, I managed $40M/Y for Google AdSense across programmatic and search ads. I helped expand DSP markets from 10 to 21 countries, driving 30% revenue growth.
I improved mobile app CTR by 8% through A/B testing and increased ad supply chain efficiency by 25% through supply path optimisation. Outside work, I’m an independent singer-songwriter and music composer with 3M+ streams across Spotify and YouTube.
