RMRogério Melo
@rogriomelo
Experienced marketing and product manager with a focus on innovation.
BrazilWhat I'm looking for
I am a marketing and product development professional with 26 years of experience, including 15 years dedicated to the hygiene and beauty segment. My extensive background encompasses product portfolio management from concept to launch, where I have honed my skills in market analysis, positioning strategy, pricing, and go-to-market planning.
Throughout my career, I have demonstrated international experience in sourcing and supplier development, particularly in Asia. I regularly participate in major global trade shows to identify trends and drive innovation. I lead cross-functional projects involving R&D, design, supply chain, sales, and communications, consistently delivering results on time and within budget. My results-driven approach has led to significant category growth and improved margins through innovation and product mix optimization.
Currently, I am seeking new opportunities in product development and marketing, and I am open to exploring industries beyond hygiene and beauty. I bring a strategic mindset, adaptability, and strong analytical capabilities, along with a commitment to collaboration and excellent interpersonal skills.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Belliz Company
Jan 2005 - Apr 2024 (19 years 3 months)
Oversaw the entire product development process for major hygiene and beauty brands, from identifying consumer needs to product launch. Conducted market analysis, negotiated with suppliers, and collaborated on strategic planning. Experienced in rebranding and data analysis to support product success.
Marketing Coordinator
Belliz Company
Mar 2013 - Mar 2015 (2 years)
Supported the marketing manager in product development and lifecycle management. Involved in product testing, packaging, and data analysis while ensuring alignment with commercial strategies.
Marketing Assistant
Belliz Company
Jan 2009 - Mar 2013 (4 years 2 months)
Assisted in product development and marketing initiatives, including packaging and production follow-up. Produced monthly reports and monitored product lifecycle.
Commercial Assistant
Belliz Company
Oct 2004 - Jan 2009 (4 years 3 months)
Supported sales operations by managing budgets and action plans. Facilitated communication between sales and other departments to enhance operational efficiency.
Logistics Coordinator
Centum Ind. Com. Imp. Exp. Ltda
Aug 1998 - Apr 2004 (5 years 8 months)
Handled logistics operations including shipping, invoicing, and transportation for hygiene and beauty products. Ensured timely delivery and compliance with regulations.
Education
Degrees, certifications, and relevant coursework
IBIBMEC
Post-Graduation, Marketing
2022 -
Post-Graduation in Marketing program focused on advanced marketing strategies and practices.
UJUniversidade Nove de Julho
Bachelor's Degree, Advertising
2007 - 2011
Bachelor's Degree in Advertising, covering various aspects of advertising, marketing communication, and media strategies.
EF International Language School
Proficient C2, Language
Completed a language program achieving proficiency in English at the C2 level.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
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