At Corlib Brasil, I lead the Marketing build-out and go-to-market strategy for a digital-first beauty operation in Brazil. I’m developing Corlib, Myrtus and Génie Pür with distinct positioning across skincare, makeup, fragrance, haircare and bath.
I plan launch and seasonal campaigns that connect creators, content, performance, e-commerce and marketplaces. I also built a social-commerce and TikTok Shop activation plan targeting approximately 1,000 creators.
Previously, at Infinity Pharma, I managed 12 brands and 21 SKUs and led six launches. I also led the launch of Adidao and the rebranding of UCII, which became the company’s top-selling product in approximately 18 months.
