Open to opportunities

Luiz Monclar

@luizmonclar

Content Manager and Digital Marketing lead blending storytelling, AI-assisted workflows, and end-to-end audiovisual production.

Brazil

Message

What I'm looking for

I seek a role leading content and digital marketing where I can scale AI-assisted production, drive storytelling-led campaigns, mentor creative teams, and deliver measurable growth in a collaborative, innovative environment.

I am a Content Manager and Digital Marketing lead with 8+ years creating branded content strategies and delivering end-to-end audiovisual production. I combine storytelling, process design, and AI-assisted creative workflows to scale content output and improve production efficiency.

I have led creative development from concept to final delivery, integrating AI across scripting, scene development, and editing, and authored an internal prompt-engineering manual supporting consistent use of Claude, ChatGPT (custom GPTs) and Freepik AI Suite.

My experience spans marketing project management, senior project analysis, recruiting coordination, key account management, and founding/leading agencies where I drove growth, client acquisition, and operational management. I have a track record of measurable results, including substantial user growth and revenue increases.

I hold an MBA in Digital Marketing and a Bachelor's in Advertising, and I pursue continuous learning in AI-powered video, branding, Python, and emerging technologies to keep creative and production practices efficient and innovative.

Experience

Work history, roles, and key accomplishments

Current

Audiovisual Content Lead

Current

UPFY Marketing Agency

Jan 2025 - Present (11 months)

Led end-to-end audiovisual production and creative development, integrating AI into scripting and editing workflows and creating a prompt-engineering manual to standardize use of Claude, ChatGPT and Freepik AI Suite.

Prompt Engineering Video Production Scripting Editing Team Leadership Workflow Design Claude ChatGpt Freepik

Marketing Project Manager

Self-employed

Mar 2023 - Jan 2025 (1 year 10 months)

Delivered strategic marketing and content projects for international and local clients, building AI-assisted content roadmaps, rapid visual prototyping and custom GPTs to improve creative output and execution.

Content Strategy AI Tools Building Custom GPTs Project Management Rapid Prototyping Script Optimization Stakeholder Management

Senior Project Analyst

Saipos

Jul 2022 - Jan 2023 (6 months)

Coordinated cross-functional teams to define project scope and deliverables, supervised multi-channel marketing campaign implementation, and monitored progress while implementing corrective actions to meet timelines.

Project Coordination Campaign Management Cross Functional Collaboration Stakeholder Management Timeline Control Performance Monitoring Marketing Operations

Recruiting Coordinator

VTEX

Dec 2021 - May 2022 (5 months)

Optimized recruitment and selection processes, managed candidate experience end-to-end, and analyzed hiring data to identify trends and improve recruitment outcomes while maintaining technical documentation.

Data Analysis Technical Documentation Process Improvement

Key Account Manager

Reach Brasil

Jul 2020 - Aug 2021 (1 year 1 month)

Managed high-value client relationships and executed paid media plans on Meta Ads, Google Ads and Criteo, while creating dashboards in Looker Studio to track performance and inform strategy.

Account Management Meta Ads Google Ads Looker Studio Client Strategy Paid Media Reporting

Digital Marketing Coordinator

Homer Parcerias Imobiliárias

Jan 2018 - Jan 2020 (2 years)

Led a lean marketing team to grow the user base 860% and scale monthly qualified leads from 100 to 2,000 through content distribution, in-app messaging and paid media campaigns.

Growth Marketing Paid Media Distribution Lead Generation Meta Ads Google Ads Analytics

Founder and Director

Huma Comunicação

Jun 2018 - Jul 2019 (1 year 1 month)

Led agency operations, client acquisition and retention strategies, achieving 70% revenue growth in one year while managing finance and remote teams.

Agency Management Client Acquisition Retention Strategy Financial Management Team Leadership Remote Team Management

Co-Founder and Director

Vintepoucos Filmes

Apr 2016 - Jun 2018 (2 years 2 months)

Led audiovisual production teams and client relationships, tripling client count and increasing revenue through project management, OKRs and KPI development.

Audio Production Client Management Project Management OKRs KPIs Team Leadership

Education

Degrees, certifications, and relevant coursework

Fundação Getúlio Vargas

Master of Business Administration, Digital Marketing

2019 - 2019

Completed an MBA in Digital Marketing at Fundação Getúlio Vargas in 2019, focusing on digital strategy and marketing management.

Pontifícia Universidade Católica do Rio de Janeiro

Bachelor's Degree, Advertising

2012 - 2016

Earned a Bachelor's Degree in Advertising with coursework and projects in advertising strategy, content creation, and campaign execution, graduating in 2016.